P&G: Crest Toothpaste, 1970s
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| Kid | Hey, do wear braces? | 0:03 |
| - | Sure I have braces, can't you see? | 0:04 |
| - | Almost everybody has them. | 0:07 |
| (kids laugh) | 0:08 | |
| - | It's kind of hard | |
| to brush around them and get in between. | 0:09 | |
| Narrator | As if kids who wear braces | 0:12 |
| didn't have enough to worry about, | 0:14 | |
| they must take special care against cavities | 0:15 | |
| because it's hard to brush behind braces. | 0:18 | |
| - | You think I look funny, you should see my brother. | 0:21 |
| (kid laughs) | 0:24 | |
| Narrator | Well they have a friend in Crest Toothpaste. | 0:25 |
| - | They used to call me Rabbit Mouth | 0:28 |
| but now they call me 10 grin. | 0:30 | |
| Narrator | We did a three-way fluoride test | 0:32 |
| on kids with braces. | 0:33 | |
| Stannous fluoride was applied to the teeth | 0:35 | |
| and a cleaning pumice was painted on | 0:37 | |
| and was used in normal brushing with Crest. | 0:39 | |
| Results, 51% fewer cavities | 0:41 | |
| than a group which had no fluoride treatments | 0:45 | |
| and brushed with the same toothpaste | 0:48 | |
| but without Crest's fluoride formula. | 0:49 | |
| How much Crest helped we can't estimate, | 0:52 | |
| but we're proud to have had a part | 0:54 | |
| because fighting cavities is the whole idea behind Crest. | 0:56 |
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