P&G: Crest Toothpaste, 1970s
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| - | Now class, in about 200-- | 0:01 |
| - | Dad, Dad! | |
| - | Larry? | 0:03 |
| What are you doing here? | 0:04 | |
| - | My checkup, only one cavity! | 0:05 |
| - | Wonderful, that's the best you've ever done. | 0:06 |
| - | How'd you do it? | 0:09 |
| - | I brush with Crest now. | 0:10 |
| - | Professor Brandon, toothpaste is toothpaste. | 0:12 |
| - | You're jumping to conclusions. | 0:15 |
| Crest has fluoride. | 0:16 | |
| Fluoride's the best cavity fighter around. | 0:17 | |
| - | I thought all toothpastes had fluoride. | 0:19 |
| - | No, the others we tried didn't have it. | 0:22 |
| I have to conclude Crest made the difference. | 0:25 | |
| (Larry laughs) | 0:27 | |
| Announcer | Can your toothpaste prove it fights cavities? | 0:28 |
| This one can. | 0:31 | |
| This is Crest. | 0:32 | |
| Crest's fluoride formula has proven it fights cavities. | 0:33 | |
| We proved it in over 20 clinical studies | 0:36 | |
| involving thousands of people all over the country. | 0:39 | |
| And Crest's accepted by the American Dental Association. | 0:41 | |
| - | Son, your checkup's the biggest breakthrough of the day. | 0:46 |
| Announcer | Crest can't promise only one cavity, | 0:50 |
| but we promise most people good checkups. | 0:52 | |
| Fighting cavities is the whole idea behind Crest. | 0:56 | |
| - | Now class, in about 200-- | 1:01 |
| - | Dad, Dad! | |
| - | Larry! | 1:04 |
| - | My checkup, only one cavity! | 1:05 |
| - | Much better! | 1:06 |
| - | How'd you do it? | 1:07 |
| - | With Crest. | 1:08 |
| - | Toothpaste is toothpaste. | 1:09 |
| - | No, Crest has fluoride. | 1:11 |
| Fluoride's the best cavity fighter around. | 1:13 | |
| The others we tried didn't have it. | 1:15 | |
| Announcer | While Crest can't promise only one cavity, | 1:17 |
| we promise most people good checkups. | 1:19 | |
| Crest is accepted by the American Dental Association. | 1:21 | |
| - | Your checkup's a nice breakthrough. | 1:24 |
| Announcer | Fighting cavities | 1:26 |
| is the whole idea behind Crest. | 1:27 |
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