P&G: Crest Toothpaste, 1970s
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| (humming) | 0:03 | |
| Dad | That's my boy, Mike. | 0:05 |
| He just won a big fight. | 0:07 | |
| Today he only had one cavity. | 0:09 | |
| Last time it was only one. | 0:11 | |
| Mike used to get his share of cavities. | 0:13 | |
| Then we switched to Crest with fluoride | 0:16 | |
| which our other toothpaste didn't have. | 0:19 | |
| Now Mike is on a winning streak. | 0:21 | |
| And he's beginning to take a good checkup for granted. | 0:24 | |
| But the way I look at it, | 0:27 | |
| that's the way it should be. | 0:28 | |
| Announcer | That is the way it should be. | 0:31 |
| The people who make Crest, | 0:33 | |
| want everybody to have fewer and fewer cavities. | 0:34 | |
| So we encourage people to brush properly after eating | 0:38 | |
| with Crest, see the dentist regularly, | 0:40 | |
| and go easy on treats. | 0:43 | |
| And Crest is accepted by the American Dental Association. | 0:45 | |
| - | Dad. | 0:49 |
| Dad | Yeah? | 0:50 |
| - | I won. | 0:54 |
| I only had one cavity. | 0:55 |
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