P&G: Crest Toothpaste, 1970s
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| This is a film taken of our family a couple of years ago. | 0:03 | |
| Martha has gotten so big since then, as a matter | 0:10 | |
| of fact, Robert, our oldest is in the service now. | 0:13 | |
| There are 15 or O'Donough children. | 0:17 | |
| That's about 400 teeth and we don't have a cavity problem. | 0:20 | |
| Michael was born the same year | 0:24 | |
| Crest toothpaste first came out. | 0:26 | |
| They told a pretty convincing story then about how fluoride, | 0:29 | |
| which we even have in our water now, could help | 0:33 | |
| prevent cavities. | 0:36 | |
| We started using Crest with fluoride then, | 0:38 | |
| and we stayed with it. | 0:42 | |
| Kevin, there was born the year | 0:45 | |
| Crest was recognized by the American Dental Association. | 0:47 | |
| Last week was checkup time for four of the kids. | 0:51 | |
| Michael had one cavity, Paul had two, | 0:54 | |
| Theresa had two, Regina had none. | 0:58 | |
| Now that's not bad. | 1:02 | |
| Of course we're not a typical family | 1:05 | |
| but we have a lot of healthy teeth. | 1:08 | |
| - | By now, a whole generation of Americans | 1:11 |
| has grown up with Crest | 1:14 | |
| and they've got a lot of healthy teeth to show for it. | 1:15 | |
| Have regular checkups, watch treats, and brush | 1:18 | |
| after eating with Crest. | 1:21 | |
| Fighting cavities is the whole idea behind Crest. | 1:22 |
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