P&G: Crest Toothpaste, 1970s
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| (horses galloping) | 0:01 | |
| - | Up here on the Eastern side of the range | 0:09 |
| the main tree is the Jeffrey pine. | 0:12 | |
| A good size average Jeffrey's about 100 feet tall. | 0:14 | |
| A pretty good sized tree. | 0:18 | |
| Now the bark is very interesting. | 0:20 | |
| It forms itself into plates | 0:21 | |
| like armor protection for the tree. | 0:23 | |
| These are over 200 years old. | 0:27 | |
| Most of the big babies were logged over back in the 1870s. | 0:29 | |
| This whole area was scalped | 0:33 | |
| but give the Jeffery open space | 0:36 | |
| and it'll reseed itself fast. | 0:38 | |
| And today with conservation | 0:40 | |
| we take a lot better care of our natural resources. | 0:42 | |
| Let's go. | 0:45 | |
| Woman | Okay, come on, giddy-up. | 0:45 |
| Man | Come on | 0:48 |
| (hopeful music) | ||
| Woman | Good boy. | 0:49 |
| Announcer | The people who make Crest Toothpaste think | 0:50 |
| about America's teeth as a natural resource. | 0:52 | |
| teeth were meant to last a lifetime too. | 0:55 | |
| Teeth have a protective cover | 0:57 | |
| much like the bark on a tree, the enamel. | 0:59 | |
| (horse snorting) | 1:02 | |
| The fluoride in Crest goes right to the enamel | 1:04 | |
| makes it stronger, tougher to help stand | 1:06 | |
| up to decay and resist cavities. | 1:09 | |
| You can replant a pine forest | 1:12 | |
| but you only get one set of permanent teeth. | 1:14 | |
| So have regular checkups | 1:17 | |
| watch between meal treats | 1:18 | |
| and brush after eating with Crest. | 1:19 | |
| Crest is accepted by the American Dental Association. | 1:21 | |
| Conserve your natural resources | 1:25 | |
| while they're still standing. | 1:27 |
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