P&G: Crest Toothpaste, 1970s
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| (droplets dripping) | 0:03 | |
| (symphonic music) | 0:09 | |
| - | This is a commercial about Crest toothpaste and water, | 0:17 |
| clean healthy drinking water. | 0:24 | |
| Water has a lot in common with Crest. | 0:29 | |
| One of the minerals, some drinking water can pick up | 0:31 | |
| on its way to you is fluoride. | 0:33 | |
| Fluoride is what makes Crest so good at fighting cavities. | 0:36 | |
| Fluoride can actually make tooth enamel healthier, | 0:39 | |
| tougher, more resistant to cavities. | 0:43 | |
| People who have fluoride in their drinking water | 0:46 | |
| usually have very healthy teeth. | 0:48 | |
| So do Crest users. | 0:51 | |
| But if you have fluoridated water, | 0:52 | |
| do you need Crest? | 0:53 | |
| (water splashing) | 0:58 | |
| One town with fluoride | 1:04 | |
| in the drinking water is Franklin, Indiana. | 1:05 | |
| The teeth are already pretty healthy in Franklin | 1:08 | |
| and Crest made these healthy teeth even healthier. | 1:10 | |
| In a two year test, | 1:14 | |
| brushing with Crest reduced cavities 32% more | 1:15 | |
| than brushing with the same toothpaste | 1:18 | |
| without Crest special fluoride formula. | 1:20 | |
| You have to be a pretty good toothpaste | 1:24 | |
| to pick up where fluoridated water leaves off. | 1:26 |
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