P&G: Crest Toothpaste, 1960s
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Transcript
Transcripts may contain inaccuracies.
Interviewer | We've been asking people all over America, | 0:01 |
"How would you improve Crest toothpaste?" | 0:04 | |
- | Why change it? | 0:06 |
I mean, well, the kids have been coming home | 0:08 | |
with fewer cavities since we switched to Crest. | 0:10 | |
(laughs) Camera's making me nervous. | 0:13 | |
Interviewer | Relax, Mrs. Davis. You'll get used to it. | 0:15 |
- | Oh, yes. | 0:17 |
So we bought Crest because of the fluoride. | 0:19 | |
Is that thing coming closer? | 0:24 | |
And now I'm considering more fluoride | 0:26 | |
a definite improvement-- | 0:29 | |
more fluoride. | 0:31 | |
Is this going on TV? | 0:32 | |
Interviewer | Yes it is. | 0:34 |
(laughs) Oh dear. | 0:35 | |
Fluoride's the only ingredient | 0:37 | |
that really means anything to me. | 0:38 | |
I think this is my best side. | 0:41 | |
- | America, you asked for it. | 0:43 |
A toothpaste with more fluoride, and here it is: | 0:45 | |
Improved Crest, with Fluoristan II. | 0:48 | |
Gets twice as much fluoride to your teeth. | 0:51 | |
Improved Crest, still the only one | 0:53 | |
of the five leading toothpastes | 0:55 | |
accepted by the American Dental Association. | 0:56 |
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