P&G: Crest Toothpaste, 1960s
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| - | Fourteen years ago, we brought you the first | 0:01 |
| effective fluoride toothpaste. | 0:03 | |
| Crest. | 0:07 | |
| A breakthrough. | 0:10 | |
| Now since fluoride is the best cavity fighter around, | 0:13 | |
| we figured if we could get even more fluoride | 0:17 | |
| to your teeth, | 0:19 | |
| we'd score another breakthrough. | 0:20 | |
| It was tough, | 0:23 | |
| but we kept trying, | 0:24 | |
| and trying. | 0:25 | |
| We did it. | 0:28 | |
| With a new formula. | 0:31 | |
| We call it flouristan two, | 0:32 | |
| and it gets even more fluoride to your teeth. | 0:37 | |
| The toothpaste is still called Crest. | 0:39 | |
| Improved Crest. | 0:43 | |
| And it's still the only one of the five leading toothpastes | 0:47 | |
| accepted by the American Dental Association. | 0:50 | |
| So brush with improved Crest, | 0:54 | |
| and get even more fluoride with each brushing. | 0:57 |
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