P&G: Crest Toothpaste, 1960s
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| Mother | This is Robert, our oldest. | 0:01 |
| Next is Mary Rose. | 0:03 | |
| Joseph, Peter, Michael. | 0:06 | |
| Announcer | The year Michael was born, | 0:10 |
| this family, the O'Donohues, | 0:11 | |
| switched to a new toothpaste called Crest. | 0:13 | |
| Mother | Paul, Regina, Kevin. | 0:16 |
| Kevin | That's me! (laughs) | 0:19 |
| Announcer | The O'Donohues were planning a large family | 0:20 |
| and they figured the fewer cavities, the better. | 0:22 | |
| Mother | And James Junior. | 0:24 |
| Announcer | This year, when James Junior starts brushing, | 0:27 |
| he'll be using a different Crest, Improved Crest. | 0:29 | |
| And what Improved Crest means for the O'Donohues | 0:33 | |
| and your family is healthier teeth by your next checkup. | 0:36 | |
| Healthier teeth because Improved Crest's | 0:41 | |
| stronger fluoride formula makes teeth even more resistant | 0:43 | |
| to the acids that cause cavities. | 0:47 | |
| Have checkups, watch treats, and brush after eating | 0:49 | |
| with Improved Crest for healthier teeth | 0:52 | |
| by your next checkup. | 0:54 | |
| Kids | Whoa! | 0:56 |
| Announcer | Even if you don't have 15 kids. | 0:57 |
| (chattering overlaps) | 0:58 | |
| - | That was fun. |
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