P&G: Crest Toothpaste, 1960s
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| - | These are the two leading toothpastes. | 0:01 |
| If you use this one, Crest, stick around. | 0:04 | |
| We have something interesting to tell you. | 0:07 | |
| The six-month results have just come in on a test | 0:10 | |
| comparing your toothpaste's ability to reduce cavities | 0:12 | |
| with this one, the leading white toothpaste. | 0:15 | |
| You ought to know that one of these toothpastes reduced | 0:18 | |
| cavities better, significantly better than the other. | 0:20 | |
| The more effective toothpaste is your toothpaste, Crest. | 0:24 | |
| It's the blue one with fluoride, | 0:29 | |
| a well-known ingredient that helps reduce cavities. | 0:31 | |
| You probably didn't know it, | 0:34 | |
| but the leading white toothpaste doesn't have fluoride. | 0:35 | |
| Maybe results showing that one toothpaste reduces cavities | 0:39 | |
| far better than the other isn't earth-shaking news. | 0:41 | |
| But if you're concerned about cavities, | 0:45 | |
| it's comforting to know that you've made a good choice. | 0:48 | |
| Crest, the blue toothpaste, with fluoride. | 0:51 |
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