P&G: Crest Toothpaste, 1960s
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| (laughs) | 0:03 | |
| - | Yay! | 0:05 |
| - | Meet David Bentley | 0:08 |
| and meet David's mother, | 0:09 | |
| who knows something you should know about fighting cavities. | 0:11 | |
| - | That's one thing I learned in college. | 0:14 |
| I was part of a toothpaste test for two years | 0:16 | |
| and my group had 34% fewer cavities with Crest. | 0:19 | |
| - | The other group used the same toothpaste | 0:22 |
| but without Fluoristan. | 0:24 | |
| - | Yes, and everybody brushed the same as always. | 0:25 |
| - | So Crest made the difference in the number of cavities. | 0:28 |
| - | Crest, the only toothpaste recognized effective | 0:31 |
| against cavities by the American Dental Association. | 0:34 | |
| Their Council on Dental Therapeutics says, | 0:37 | |
| "Crest has been shown to be | 0:39 | |
| an effective decay-preventative dentifrice | 0:40 | |
| that can be of significant value | 0:42 | |
| when used in a conscientiously applied program | 0:44 | |
| of oral hygiene and regular professional care." | 0:46 | |
| Have regular checkups, watch between meal treats, | 0:49 | |
| brush often with Crest. | 0:52 | |
| Remember. | 0:55 | |
| - | My group had 34% fewer cavities with Crest. | 0:56 |
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