P&G: Crest Toothpaste, 1960s
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| - | The first time our John got a haircut like his father, | 0:01 |
| I remember thinking how much alike they were: | 0:05 | |
| the same eyes, the same nose, the same mouth. | 0:08 | |
| He even had his father's teeth. | 0:14 | |
| That worried me at the time, Mr. Cameron, John's teeth. | 0:17 | |
| - | Meet Mrs. Ranney and her son, John, today. | 0:21 |
| Why were you worried about John's teeth? | 0:24 | |
| - | Poor teeth seem to run in my husband's family. | 0:26 |
| They've all had trouble with cavities. | 0:29 | |
| - | And you were concerned that John would have trouble? | 0:31 |
| - | Yes, I was. | 0:34 |
| - | How do you feel about it now? | 0:35 |
| - | Well, I learned quite a bit | 0:37 |
| from a toothpaste test John was in. | 0:38 | |
| - | Tell us what happened, John? | 0:40 |
| - | It was at school. | 0:42 |
| Dental scientists examined our teeth. | 0:43 | |
| Then they divided us into two groups. | 0:45 | |
| They put the same number of people | 0:48 | |
| with good and bad teeth on both sides. | 0:49 | |
| Both groups were told to brush as usual, | 0:51 | |
| including after lunch at school, | 0:54 | |
| but each group used a different toothpaste. | 0:55 | |
| - | What kind did you use? | 0:58 |
| - | We didn't know at the time 'cause the toothpaste came | 0:59 |
| in unlabeled tubes like this, | 1:01 | |
| but we found out later | 1:04 | |
| one group used a control toothpaste | 1:06 | |
| and the other used Crest. | 1:07 | |
| - | What was the result? | 1:08 |
| - | After two years, there were 21% fewer cavities with Crest. | 1:10 |
| - | When I heard those results, | 1:14 |
| I decided everyone in the family would use Crest. | 1:15 | |
| - | Yes, even people who think they were born | 1:19 |
| with teeth that can get cavities easily | 1:21 | |
| can do something about it | 1:23 | |
| by following a good dental health program, | 1:25 | |
| which includes Crest. | 1:27 | |
| You see, Crest with Fluoristan combines | 1:28 | |
| with tooth enamel like this | 1:31 | |
| to strengthen it against decay. | 1:33 | |
| And in 12 years of continuous testing | 1:35 | |
| with children, teenagers, and young adults, | 1:37 | |
| only Crest has shown it reduces cavities | 1:40 | |
| from 21-49%. | 1:42 | |
| With results like that, | 1:44 | |
| I don't see why anyone should take a chance on cavities. | 1:46 | |
| Get your family started early | 1:49 | |
| on a good dental health program. | 1:50 | |
| - | See your dentist regularly. | 1:53 |
| - | Watch between-meal treats. | 1:54 |
| - | And be sure you brush often with Crest. | 1:56 |
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