P&G: Crest Toothpaste, 1960s
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| - | Mommy, here's the pencil box I want. | 0:04 |
| - | Hey, look at these neat covers for my school book. | 0:07 |
| - | Hi, Helen! | 0:11 |
| Wow, school day! | 0:13 | |
| - | It happens every fall. | 0:15 |
| Come on, kids. | 0:17 | |
| Next stop for us, the dentist. | 0:18 | |
| - | Bye. | 0:20 |
| Narrator | Good mother. | 0:21 |
| She's making a visit to the dentist | 0:22 | |
| part of her children's back to school routine. | 0:23 | |
| Like mothers everywhere, | 0:26 | |
| she's joining the 1964 Family Crusade Against Cavities. | 0:27 | |
| You should join the crusade too. | 0:31 | |
| How? By seeing your family dentist now. | 0:33 | |
| Ask your dentist how watching between-meal treats | 0:37 | |
| can help prevent cavities. | 0:39 | |
| Ask your dentist how proper brushing habits | 0:41 | |
| can help prevent cavities. | 0:43 | |
| And ask your dentist about Crest | 0:45 | |
| and the added benefit Crest can give | 0:47 | |
| to your family's dental program. | 0:49 | |
| Now at back to school time, | 0:51 | |
| make sure your children's teeth are in good condition. | 0:53 | |
| Join Crest's Family Crusade Against Cavities today. | 0:56 |
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