P&G: Crest Toothpaste, 1960s
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Transcript
Transcripts may contain inaccuracies.
| - | Leigh has a tricky serve, but I'm pretty fast on my feet. | 0:03 |
| We're even stevens, except once I walloped Leigh. | 0:08 | |
| In a toothpaste test, Mr. Cameron. | 0:12 | |
| - | Tell us about it. | 0:14 |
| - | At school, dental scientists divided us into two groups. | 0:15 |
| - | They put an equal number of people | 0:18 |
| with good and bad teeth in each group. | 0:19 | |
| Mr. Cameron | And then? | 0:21 |
| - | For two years, both groups brushed as usual, | 0:22 |
| including after lunch at school, | 0:25 | |
| but with a different toothpaste. | 0:27 | |
| - | Turned out my group had a control toothpaste. | 0:28 |
| - | Mine had Crest, | 0:31 |
| and my group had 21% fewer cavities with Crest. | 0:32 | |
| - | With results like this, | 0:36 |
| I don't see why anyone should take a chance on cavities. | 0:37 | |
| You see, Crest with Fluoristan combines | 0:40 | |
| with tooth enamel like this, | 0:42 | |
| to strengthen it against decay. | 0:44 | |
| That's why in 12 years of testing, | 0:46 | |
| only Crest has shown it reduces cavities 21% to 49%. | 0:48 | |
| So why take a chance on cavities? | 0:53 | |
| - | Have regular checkups. | 0:55 |
| - | Watch between-meal treats. | 0:57 |
| - | And brush often with Crest. | 0:59 |
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