P&G: Crest Toothpaste, 1960s
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| (recording static) | 0:00 | |
| (audience chatting) | 0:03 | |
| June Lockhart | The 1954 pageant, | 0:04 |
| when Miriam Stevenson of Columbia, South Carolina | 0:06 | |
| became known as Miss Universe. | 0:08 | |
| Today, Ms. Stevenson is Mrs. Donald Upton, | 0:13 | |
| and she's known as... | 0:16 | |
| - | Mommy, Mommy! | 0:17 |
| - | Yes, Mommy to her five-year-old son, Donny, Jr. | 0:18 |
| Hello, I'm June Lockhart, | 0:22 | |
| and I'm visiting with Mrs. Upton and her family. | 0:23 | |
| - | You get another star on your ladder, Donny? | 0:27 |
| - | Uh huh. | 0:29 |
| - | Well, what's the star for Miriam? | 0:30 |
| - | Well, we're playing little games. | 0:31 |
| Every time Donny brushes his teeth, | 0:33 | |
| he gets another star on his ladder, | 0:34 | |
| and when we get to the top... | 0:36 | |
| - | I get a present. | 0:38 |
| (women laugh) | 0:39 | |
| - | Now run along and play, honey. | 0:41 |
| - | Oh, Miriam. | 0:43 |
| That sounds like a wonderful way | 0:43 | |
| to get Donny to brush often. | 0:44 | |
| - | Well, I don't want him to have all the cavities | 0:46 |
| I did when I was growing up. | 0:48 | |
| - | Well, brushing's important. | 0:50 |
| How about toothpaste? | 0:51 | |
| Miriam | That's important too. | 0:53 |
| - | What kind do you use? | 0:54 |
| - | We use Crest. | 0:56 |
| - | Oh, why is that? | 0:57 |
| - | Well, all those tests. | 0:58 |
| It works. | 1:00 | |
| - | It does. | |
| As a matter of fact, they tested Crest recently | 1:01 | |
| against the same toothpaste, but without fluoristan. | 1:04 | |
| Both groups in the test brushed three times a day | 1:07 | |
| for two years, and Crest reduced cavities 46%. | 1:09 | |
| - | Why that's almost half! | 1:14 |
| - | Right, in this test, Crest reduced cavities | 1:16 |
| by almost half. | 1:18 | |
| Wouldn't you like your family to grow up | 1:20 | |
| with fewer cavities? | 1:22 | |
| Then have regular checkups, | 1:23 | |
| Watch between meal treats, | 1:25 | |
| and brush often with Crest. | 1:26 |
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