P&G: Crest Toothpaste, 1960s
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| Boy | Six. | 0:02 |
| Seven, oh I tried hard to be the best athlete back at school | 0:06 | |
| but my friend Chipper was the real champ. | 0:10 | |
| I never could top him, | 0:13 | |
| till we were on opposite sides in a toothpaste test. | 0:14 | |
| For three years, | 0:17 | |
| each side brushed with a different toothpaste | 0:18 | |
| and my toothpaste reduced cavities 21%. | 0:20 | |
| Later, we learned it was Crest. | 0:23 | |
| Chipper's side used the same toothpaste, | 0:25 | |
| but without fluoristan. | 0:27 | |
| Now it's regular checkups, | 0:28 | |
| watch between meal treats, | 0:30 | |
| and brush often with Crest. | 0:31 | |
| Man | Crest reduced cavities 21% in this test, | 0:33 |
| 46% in a similar test | 0:37 | |
| where everyone brushed three times a day. | 0:39 | |
| The Council on Dental Therapeutics | 0:41 | |
| of the American Dental Association says, | 0:43 | |
| ''Crest has been shown to be an effective | 0:45 | |
| decay-preventative dentifrice | 0:48 | |
| that can be of significant value, | 0:49 | |
| when used in a conscientiously applied program | 0:51 | |
| of oral hygiene and regular professional care''. | 0:54 | |
| Boy | Crest reduced cavities 21% from my side! | 0:57 |
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