P&G: Crest Toothpaste, 1960s
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| (children talking) | 0:02 | |
| (bus honking) | 0:04 | |
| Bus Driver | Hey, Joey! | 0:05 |
| You're gonna be late the first day? | 0:06 | |
| Mother | No siree. | 0:08 |
| Off you go honey. And be good. | 0:09 | |
| Make sure he gets home on time, Mr. Foley! | 0:12 | |
| He has an appointment with the dentist. | 0:14 | |
| Narrator | Good mother. | 0:17 |
| She's starting the school year right | 0:18 | |
| with his teeth in good condition. | 0:20 | |
| Like mothers everywhere, | 0:22 | |
| she's joining the 1964 Family Crusade Against Cavities. | 0:23 | |
| You should join the crusade too. | 0:28 | |
| How? | 0:30 | |
| By seeing your family dentist now. | 0:31 | |
| Follow his advice. | 0:33 | |
| Ask your dentist how good diet can help prevent cavities. | 0:35 | |
| Ask your dentist how proper brushing habits | 0:39 | |
| can help prevent cavities. | 0:41 | |
| And ask your dentist about Crest. | 0:43 | |
| And the role Crest can play in your family's dental program. | 0:45 | |
| Remember, now's the time to make sure your children's teeth | 0:49 | |
| are in good condition. | 0:53 | |
| Join the Family Crusade Against Cavities today. | 0:55 |
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