P&G: Crest Toothpaste, 1960s
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| Narrator | The place: Boston, Massachusetts. | 0:01 |
| The guests: a group of typical American mothers. | 0:03 | |
| The occasion: an informal round table discussion. | 0:05 | |
| Behind the scenes, movie cameras filmed the discussion | 0:07 | |
| so you could hear selected excerpts. | 0:10 | |
| Listen. | 0:12 | |
| - | It was nice to go and have the dentist pat you on the back | 0:13 |
| and say, "Good work. Your teeth are fine." | 0:16 | |
| Interviewer | Well, how can you help your family | 0:18 |
| have good teeth? | 0:20 | |
| - | Watching what your children eat, proper brushing, | 0:21 |
| and taking them to the dentist. | 0:24 | |
| Interviewer | Do you think toothpaste can help? | 0:26 |
| - | A year ago, I didn't think so, | 0:28 |
| but now I really do. | 0:29 | |
| I haven't changed my habits. | 0:32 | |
| The only thing we've changed is the toothpaste. | 0:33 | |
| This year, the little fella, only one cavity. | 0:36 | |
| "Yippee!" he says. | 0:39 | |
| "We'll always use Crest!" | 0:40 | |
| (mothers laugh) | 0:42 | |
| - | The Crest commercial, it says, | 0:43 |
| "Fewer cavities over a period of two years," or whatever. | 0:45 | |
| If they said, "Tomorrow, their teeth will be better." | 0:48 | |
| But they say in a year or two years. | 0:51 | |
| So I don't project that fast. | 0:53 | |
| - | Well I think that Crest is being very honest | 0:55 |
| by not making a hasty claim and saying that, | 0:58 | |
| "Well, tomorrow, your teeth will be much better." | 1:00 | |
| Other mother | That's true. | 1:03 |
| - | Well, that's true, but I don't that. | 1:04 |
| Gee I use Crest today because two years from now | 1:05 | |
| or a year from now | 1:07 | |
| - | Well I think perhaps because my children | 1:08 |
| seem to be much older. | 1:11 | |
| It just seems suddenly they're older. | 1:12 | |
| And I should have done this or that a few years back. | 1:14 | |
| I wish I had thought of them on Crest | 1:17 | |
| when it first came out so that I would see now | 1:20 | |
| Other mother | See the difference. | 1:24 |
| - | I would see the difference that you | 1:25 |
| - | With your own toothpaste, recognize that | 1:26 |
| Interviewer | This mother is referring to the fact | 1:32 |
| that only Crest has recognized the effective | 1:33 | |
| against cavities by the American dental association. | 1:35 | |
| Their council on dental therapeutic says | 1:38 | |
| Crest has been shown to be | 1:40 | |
| an effective decay preventive dentifrice | 1:41 | |
| that can be of significant value | 1:43 | |
| when used in a conscientiously applied program | 1:45 | |
| of oral hygiene and regular professional care. | 1:47 | |
| - | I said, well, that's it. | 1:50 |
| We're going to start on Crest now. | 1:51 | |
| See what happens. | 1:53 | |
| Narrator | Shouldn't you start your family on crest? | 1:54 |
| Crest. | 1:56 | |
| Proved effective against cavities in 11 years of tests. | 1:57 |
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