P&G: Crest Toothpaste, 1970s
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| - | Fourteen years ago, we brought you | 0:01 |
| the first effective fluoride toothpaste. | 0:03 | |
| Crest, a breakthrough. | 0:07 | |
| Now, since fluoride is the best cavity fighter around, | 0:13 | |
| we figured if we could get even more fluoride | 0:17 | |
| to your teeth, we'd score another breakthrough. | 0:19 | |
| It was tough, but we kept trying and trying. | 0:23 | |
| We did it. | 0:28 | |
| With a new formula. | 0:31 | |
| We call it Fluoristan II. | 0:32 | |
| And it gets even more fluoride to your teeth. | 0:37 | |
| The toothpaste is still called Crest. | 0:39 | |
| Improved Crest. | 0:43 | |
| And it's still the only one | 0:47 | |
| of the five leading toothpaste accepted | 0:48 | |
| by the American Dental Association. | 0:50 | |
| So brush with improved Crest | 0:55 | |
| and get even more fluoride with each brushing. | 0:57 |
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