P&G: Crest Toothpaste, 1970s
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| Narrator | Imagine your teeth | 0:03 |
| as being little houses in a neighborhood. | 0:05 | |
| They need a kind of weatherproofing to protect them | 0:07 | |
| from the ravages of the elements. | 0:10 | |
| (rain falling) | 0:11 | |
| From the torrents of sodas, milkshakes, coffee. | 0:13 | |
| (rain falling) | 0:17 | |
| From the blitzing of snow cones, ice cream, frosty's. | 0:19 | |
| (wind blowing) | 0:23 | |
| From the pelleting of rock candy, peanuts, hot dogs. | 0:25 | |
| (wind blowing) | 0:29 | |
| The best weatherproofing for teeth is fluoride. | 0:30 | |
| And the fluoride toothpaste is Crest. | 0:34 | |
| Because Crest is now improved | 0:36 | |
| to get even more fluoride to your teeth. | 0:38 | |
| One brushing with improved Crest | 0:42 | |
| is like putting extra weatherproofing on your house. | 0:44 | |
| (water splashing) | 0:47 | |
| And improved Crest is still the only one | 0:48 | |
| of the five leading toothpastes | 0:50 | |
| accepted by the American Dental Association. | 0:52 | |
| By the way, how are things in your neighborhood? | 0:56 |
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