P&G: Crest Toothpaste, 1970s
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Transcript
Transcripts may contain inaccuracies.
Interviewer | Do you think getting one | 0:01 |
or two cavities a year is okay? | 0:02 | |
- | It's not just okay, it's fantastic! | 0:04 |
Come on kids. | 0:06 | |
Interviewer | Hold on! | 0:07 |
What's so fantastic? | 0:08 | |
At just one cavity a year, | 0:10 | |
those little kids will wind up | 0:11 | |
with 10 holes in their teeth in 10 years. | 0:12 | |
- | Gee, I never thought of that. | 0:15 |
Interviewer | It's basic arithmetic. | 0:17 |
Any cavity they get is too many. | 0:18 | |
- | What are you a perfectionist? | 0:21 |
- | We use Crest! | 0:22 |
- | Yeah, every day. | 0:24 |
- | We can't expect to do any better. | 0:25 |
Interviewer | Oh yes you can! | 0:26 |
Now there's a toothpaste that's much better. | 0:28 | |
- | Come on, better than Crest? | 0:30 |
Narrator | Introducing, Advanced Formula Crest | 0:32 |
with fluoristat. | 0:34 | |
Old Crest gave you this much cavity protection. | 0:36 | |
Now major clinical study has shown you, | 0:39 | |
new Crest gives you significantly more than old Crest, | 0:40 | |
so you can get fewer cavities with Crest than ever before. | 0:43 | |
- | Fewer cavities? | 0:47 |
Kids, we've got a new toothpaste | 0:48 | |
(All laughing) | 0:51 | |
Narrator | New Advanced Formula Crest, | 0:52 |
because any cavity you get is too many cavities. | 0:54 | |
Accepted by the American Dental Association. | 0:57 |
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