P&G: Crest Toothpaste, 1970s
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Transcript
Transcripts may contain inaccuracies.
| Interviewer | Do you think getting one | 0:01 |
| or two cavities a year is okay? | 0:02 | |
| - | It's not just okay, it's fantastic! | 0:04 |
| Come on kids. | 0:06 | |
| Interviewer | Hold on! | 0:07 |
| What's so fantastic? | 0:08 | |
| At just one cavity a year, | 0:10 | |
| those little kids will wind up | 0:11 | |
| with 10 holes in their teeth in 10 years. | 0:12 | |
| - | Gee, I never thought of that. | 0:15 |
| Interviewer | It's basic arithmetic. | 0:17 |
| Any cavity they get is too many. | 0:18 | |
| - | What are you a perfectionist? | 0:21 |
| - | We use Crest! | 0:22 |
| - | Yeah, every day. | 0:24 |
| - | We can't expect to do any better. | 0:25 |
| Interviewer | Oh yes you can! | 0:26 |
| Now there's a toothpaste that's much better. | 0:28 | |
| - | Come on, better than Crest? | 0:30 |
| Narrator | Introducing, Advanced Formula Crest | 0:32 |
| with fluoristat. | 0:34 | |
| Old Crest gave you this much cavity protection. | 0:36 | |
| Now major clinical study has shown you, | 0:39 | |
| new Crest gives you significantly more than old Crest, | 0:40 | |
| so you can get fewer cavities with Crest than ever before. | 0:43 | |
| - | Fewer cavities? | 0:47 |
| Kids, we've got a new toothpaste | 0:48 | |
| (All laughing) | 0:51 | |
| Narrator | New Advanced Formula Crest, | 0:52 |
| because any cavity you get is too many cavities. | 0:54 | |
| Accepted by the American Dental Association. | 0:57 |
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