P&G: Crest Toothpaste, 1970s
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| Interviewer | Going down a river on a raft? | 0:01 |
| - | Pretty exciting, huh? | 0:03 |
| Interviewer | And you brush with Crest? | 0:04 |
| - | Always. | 0:05 |
| Interviewer | But I figured your family | 0:06 |
| put something a little more exciting. | 0:07 | |
| A stride for gel maybe? | 0:09 | |
| - | No, no, no. | 0:10 |
| Toothpaste don't excite us. | 0:11 | |
| Great Crest checkups, that excites us. | 0:13 | |
| Interviewer | Well, yeah but- | 0:15 |
| - | Look! | 0:16 |
| Crest works and has something no other | 0:17 | |
| toothpaste has, more evidence at work. | 0:19 | |
| Interviewer | Evidence? | 0:21 |
| What evidence? | 0:22 | |
| - | Only Crest has proof it's fluoride can fight | 0:23 |
| even adult cavities and hard to reach places. | 0:25 | |
| Interviewer | Yeah, but wait a minute. | 0:27 |
| - | Proof for adults, proof for kids. | 0:29 |
| It's the only toothpaste proven effective | 0:32 | |
| for our whole family. | 0:34 | |
| Interviewer | Pretty impressive | 0:35 |
| but exciting. | 0:35 | |
| - | One great checkups after another, | 0:37 |
| that's exciting. | 0:39 | |
| Narrator | Crest. | 0:40 |
| More evidence. | 0:41 | |
| Great checkups. | 0:42 | |
| That's exciting. | 0:43 |
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