P&G: Crest Toothpaste, 1970s
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| Announcer | The cookie sale gets rained out, | 0:01 |
| (camera clicking) that's a cavity emergency. | 0:03 | |
| When kids eat snacks they shouldn't (camera clicking), | 0:07 | |
| that's a cavity emergency. | 0:10 | |
| There are few tougher problems (camera clicking) | 0:12 | |
| than a cavity emergency. | 0:15 | |
| And no tougher toothpaste to fight | 0:16 | |
| those emergencies than Crest. | 0:18 | |
| You should always try to prevent cavity emergencies, | 0:20 | |
| but when you can't, Crest can help. | 0:23 | |
| With regular brushing, Crest's fouristan joins with teeth | 0:26 | |
| and maintains its cavity-fighting power | 0:29 | |
| even after you brush. | 0:31 | |
| So whenever you're not there to prevent | 0:34 | |
| (camera clicking) cavity emergencies, | 0:36 | |
| Crest protection should be (camera clicking). | 0:39 | |
| For the toughest cavity emergencies, | 0:40 | |
| there's no tougher toothpaste. | 0:43 |
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