P&G: Ivory Snow, 1970s
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| Announcer | Ivory Snow washes many things softer | 0:01 |
| than regular detergents, not just diapers. | 0:03 | |
| Can we convince Mrs. Imrie, a detergent user? | 0:05 | |
| Which is softer? | 0:08 | |
| Mrs. Imrie | This one. | 0:09 |
| Announcer | Lift up the back. | 0:10 |
| Mrs. Imrie | It says Ivory Snow. | 0:10 |
| Mrs. Imrie | The other one? | 0:11 |
| Mrs. Imrie | Detergent. | 0:13 |
| Announcer | Does that mean anything? | 0:13 |
| - | Clothes are softer, nicer on the skin. | 0:14 |
| Announcer | Tell me again what you think. | 0:16 |
| - | I think you can use Ivory Snow | 0:17 |
| for anything that's on baby skin. | 0:19 | |
| Announcer | If it touches your baby, | 0:22 |
| it should be Ivory Snow soft. | 0:23 | |
| - | I'm going to use Ivory Snow on my own baby's clothes. | 0:25 |
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