Yuban Instant Coffee, 1950s
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| Announcer | Coffee beans that cost more. | 0:02 |
| They're the reason Yuban costs more, | 0:04 | |
| a little more than other coffees. | 0:06 | |
| It all started back in 1905. | 0:08 | |
| Coffee merchant John Arbuckle | 0:12 | |
| was blending a special gift coffee for his friends. | 0:13 | |
| For richer flavor, he added rare aged coffee beans | 0:17 | |
| to his most expensive blend of green coffees. | 0:21 | |
| He knew aged beans cost more, but see the difference. | 0:24 | |
| Their extra richness was worth it. | 0:28 | |
| So he added aged coffee beans | 0:30 | |
| and created the coffee that has to cost more. | 0:32 | |
| World's richest coffee, Yuban. | 0:35 | |
| Deep, dark, extravagantly delicious Yuban. | 0:39 | |
| Worth the extra cost? | 0:43 | |
| Well, as John Arbuckle would say, you get what you pay for. | 0:45 | |
| Yuban, the premium coffee of General Foods. | 0:50 | |
| ♪ Deep, dark, delicious Yuban ♪ | 0:54 |
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