Yuban Instant Coffee, 1950s
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| (beans tapping scoop) | 0:01 | |
| Announcer | Coffee beans that cost more, | 0:02 |
| they're the reason Yuban costs more, | 0:04 | |
| a little more than other coffees. | 0:06 | |
| It all started back in 1905, | 0:09 | |
| coffee merchant Jon Arbuckle had just lighted | 0:11 | |
| his coffee roaster, | 0:14 | |
| and was blending a special gift coffee for his friends. | 0:15 | |
| (beans tapping into container) | 0:18 | |
| For richer flavor, he decided to add rare aged coffee beans | 0:19 | |
| to his most expensive blend of green coffees. | 0:23 | |
| He knew aged beans cost more, but see the difference, | 0:27 | |
| their extra richness was worth it. | 0:30 | |
| So he added aged coffee beans and created the coffee | 0:33 | |
| that has to cost more, World's Richest Coffee, Yuban. | 0:36 | |
| Deep, dark, extravagantly delicious Yuban, | 0:40 | |
| worth the extra cost. | 0:44 | |
| Well, as Jon Arbuckle would say... | 0:46 | |
| Jon | You get what you pay for! | 0:48 |
| Announcer | Yuban, the premium coffee of General Foods. | 0:51 |
| ♪ Deep dark delicious Yuban ♪ | 0:54 |
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