Yuban Instant Coffee, 1950s
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| Announcer | Coffee beans that cost more. | 0:02 |
| They're the reason Yuban costs more, | 0:04 | |
| a little more than other coffees. | 0:06 | |
| It all started back in 1905. | 0:08 | |
| Coffee merchant John Arbuckle was blending | 0:11 | |
| a special gift coffee for his friends. | 0:14 | |
| For richer flavor, he added rare aged coffee beans | 0:17 | |
| to his most expensive blend of green coffees. | 0:20 | |
| He knew aged beans cost more, but see the difference. | 0:23 | |
| Their extra richness was worth it. | 0:27 | |
| So he added aged coffee beans | 0:30 | |
| and created the coffee that has to cost more. | 0:32 | |
| World's richest coffee, Yuban. | 0:35 | |
| Deep, dark, extravagantly delicious Yuban. | 0:38 | |
| Worth the extra cost? | 0:42 | |
| Well, as John Arbuckle would say. | 0:44 | |
| John | You get what you pay for. | 0:46 |
| Announcer | Yuban. | 0:48 |
| And now Yuban comes in a new nine-ounce size. | 0:49 | |
| New nine-ounce size instant Yuban. | 0:53 | |
| At your grocer's now. | 0:56 |
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