Studebaker, 1950s
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| (Gong sounds) | 0:00 | |
| Narrator | It's big. It's new. | 0:01 |
| It's the big news in the low price field. | 0:05 | |
| The big news Studebaker. | 0:08 | |
| Look at it. | 0:10 | |
| Imagine yourself at the wheel of a big news Studebaker. | 0:11 | |
| Just imagine, | 0:15 | |
| luxury you can afford. | 0:16 | |
| Come, see the standout car in the low price field, | 0:18 | |
| as Studebaker brings you craftsmanship with a flair. | 0:22 | |
| (lighthearted music) | 0:25 | |
| See this big news Studebaker President V8, | 0:27 | |
| truly distinctive with its look of sculptured steel. | 0:30 | |
| Inside, luxurious comfort and style. | 0:34 | |
| Outside, the bold important look. | 0:37 | |
| So perfectly suited to modern tastes. | 0:40 | |
| Dream, once again, of craftsmanship with a flair. | 0:43 | |
| And see the Golden Hawk, | 0:46 | |
| star of Studebaker's fabulous new sports car series. | 0:49 | |
| Here, you see sports car styling and performance | 0:53 | |
| combined with family-size, big car convenience. | 0:56 | |
| Go ahead. Get in. Look at that soundproof ceiling | 0:59 | |
| and exclusive flight view instrument panel. | 1:04 | |
| See how five passengers ride comfortably, safely, | 1:07 | |
| in a beautifully finished interior. | 1:11 | |
| All this in five grade Studebaker series, | 1:14 | |
| featuring craftsmanship with a flair | 1:17 | |
| to make Studebaker the standout car | 1:20 | |
| in the low price field. | 1:22 | |
| See the big news Studebaker | 1:24 | |
| at your Studebaker dealers now. | 1:26 | |
| (lighthearted music fades) | 1:29 |
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