AMC: Rambler American, 1960s
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| Narrator | Let's make believe. | 0:01 |
| This is a game, a very grownup game. | 0:03 | |
| And the name of the game is automobile. | 0:08 | |
| The object of the game is simple, | 0:10 | |
| produce cars that people will like and buy. | 0:13 | |
| But, achieving that objective is not so simple. | 0:17 | |
| It requires huge investments in plants, | 0:20 | |
| machinery and personnel. | 0:23 | |
| The players represent the world's auto makers, | 0:26 | |
| from the U S and the rest of the world, | 0:29 | |
| Germany, France England, Italy, even Japan. | 0:33 | |
| Now, all of the players don't play the game | 0:37 | |
| the same way, they have different strategies. | 0:39 | |
| Let's see what this means to you. | 0:43 | |
| This player is American Motors, | 0:46 | |
| not the biggest player, but far from the smallest. | 0:49 | |
| How does he stand? | 0:53 | |
| Well, he has assets of well over $400 million. | 0:55 | |
| So he's sound. | 0:59 | |
| He manufactures automobiles in 18 plants in 15 countries. | 1:02 | |
| His commitment to the game is not to just do | 1:07 | |
| what the the others do, but to innovate, to fill needs. | 1:09 | |
| In looking over the board, he saw | 1:14 | |
| that a good size gap had appeared in the market. | 1:16 | |
| A gap between the small foreign imports, | 1:19 | |
| and the larger American compacts. | 1:21 | |
| And he boldly moved into the gap with Rambler American. | 1:24 | |
| He priced his Rambler American line | 1:28 | |
| competitive to the imports. | 1:30 | |
| He was able to do this by limiting future changes | 1:32 | |
| in the Rambler American line, | 1:34 | |
| to changes that would further enhance their safety | 1:36 | |
| and reliability, rather than appearance. | 1:39 | |
| The millions saved are being passed along | 1:42 | |
| to the customer in reduced prices. | 1:44 | |
| This Rambler American 220 two door sedan | 1:47 | |
| used to list at $2073. | 1:50 | |
| Now it's $1,839. | 1:54 | |
| And it's exactly the same car, | 1:56 | |
| nothing has been taken out of it. | 1:58 | |
| All nine Rambler American models have reduced prices. | 2:00 | |
| So, now the game has changed considerably. | 2:04 | |
| Dollar for dollar, Rambler American | 2:07 | |
| is the best automobile value in the world. | 2:09 | |
| That's your kind of value. | 2:12 | |
| And, American motors builds your kind of car. | 2:14 | |
| Wonder what his next move will be? | 2:18 | |
| We'll see in a little while. | 2:20 |
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