Squibb: Sugarcane 99, 1960s
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| Endorser | Now, there's an amazing new sugar discovery, | 0:01 |
| Sugarcane 99. | 0:04 | |
| - | That's sugar all right. | 0:08 |
| Endorser | No, it's Sugarcane 99. | 0:09 |
| Made from pure cane sugar, with artificial sweetener added. | 0:11 | |
| Sugarcane 99, an amazing new sugar discovery. | 0:14 | |
| ♪ Shu, shu, shu, shu ♪ | 0:18 | |
| ♪ Shu, shu, shu ♪ | 0:20 | |
| ♪ Shu, shu, shu, shu ♪ | 0:20 | |
| - | That's sugar all right. | 0:23 |
| Endorser | No, it's Sugarcane 99. | 0:25 |
| Made from pure cane sugar, with artificial sweetener added. | 0:27 | |
| Half the calories are gone. | 0:30 | |
| New Sugarcane 99, | 0:32 | |
| an amazing sugar discovery, that even looks new. | 0:34 | |
| - | That's sugar all right. | 0:41 |
| Endorser | No, it's Sugarcane 99. | 0:42 |
| One spoonful has all the sweetness | 0:44 | |
| of a spoon of regular sugar, | 0:46 | |
| but with half the calories because it's half the sugar. | 0:47 | |
| - | What discovery is this? | 0:50 |
| - | A new sugar discovery. | 0:52 |
| - | Amazing. | 0:55 |
| Endorser | Sugarcane 99. | 0:57 |
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