Maxwell House: Instant Maxwell House Coffee, 1950s-1960s
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| Narrator | Close your eyes a minute. | 0:00 |
| Now think of coffee beans roasting, | 0:02 | |
| still warm, smoking hot right out of the roaster. | 0:08 | |
| This is the moment of perfect freshness, | 0:13 | |
| of wonderful warm bean flavor. | 0:15 | |
| At last this warm bean flavor has been captured | 0:19 | |
| for you in the new Instant Maxwell House. | 0:21 | |
| Warm bean flavor because it's made from | 0:24 | |
| coffee beans still warm from roasting. | 0:26 | |
| You know once coffee beans come out of the roaster | 0:29 | |
| air starts stealing flavor. | 0:32 | |
| Cold beans lose flavor. | 0:34 | |
| But with new Instant Maxwell House | 0:37 | |
| as soon as the beans come fresh hot from the roaster | 0:39 | |
| they're made into new Fresher Flavor buds | 0:41 | |
| that deliver warm bean flavor instantly to you. | 0:44 | |
| It's the freshest taste in coffee yet. | 0:48 | |
| And now you can get the coffee | 0:50 | |
| with that warm bean flavor in a really big jar. | 0:52 | |
| Get the new giant size Instant Maxwell house. | 0:55 |
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