Maxwell House: Instant Maxwell House Coffee, 1960s
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| (xylophone music) | 0:01 | |
| Announcer | Stop those coffee beans | 0:03 |
| right now while they're fresh from the roaster, still warm, | 0:05 | |
| for this is the moment of wonderful warm bean flavor | 0:10 | |
| now captured for you by new Instant Maxwell House. | 0:14 | |
| Warm bean flavor, | 0:18 | |
| because it's made from coffee beans | 0:20 | |
| still warm from roasting. | 0:21 | |
| It's the freshest taste in coffee yet. | 0:23 | |
| You know, once coffee beans come out of the roaster, | 0:26 | |
| air starts stealing flavor. | 0:29 | |
| Cold beans lose flavor, | 0:31 | |
| but with new Instant Maxwell House, | 0:34 | |
| as soon as the beans come fresh hot from the roaster, | 0:36 | |
| they're made into new, fresher-flavored ones | 0:38 | |
| that deliver warm bean flavor instantly to you. | 0:41 | |
| Be sure your coffee is the coffee with that wonderful, | 0:45 | |
| warm bean flavor. | 0:48 | |
| (jazzy music) | 0:50 | |
| Reach for new Instant Maxwell House | 0:51 | |
| in the jar with a stars on top. | 0:53 | |
| (jazzy music) | 0:56 |
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