Maxwell House: Instant Maxwell House Coffee, 1960s
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| Announcer | Wait! | 0:01 |
| What's that wonderful smell? | 0:02 | |
| (wondrous music) | 0:04 | |
| Ah, coffee beans roasting, | 0:06 | |
| still warm. | 0:09 | |
| (wondrous music) | 0:10 | |
| Stop right there. Now they've caught that moment, | 0:11 | |
| that warm bean flavor in new "Instant Maxwell House." | 0:15 | |
| Warm bean flavor because it's made from coffee beans | 0:19 | |
| still warm from roasting. | 0:22 | |
| It's the freshest taste in coffee yet. | 0:24 | |
| You know, once coffee beans come out of the roaster, | 0:27 | |
| air starts stealing flavor. | 0:30 | |
| Cold beans lose flavor. | 0:32 | |
| But with new "Instant Maxwell House," | 0:35 | |
| as soon as the beans come fresh hot from the roaster, | 0:37 | |
| they're made into new fresher flavor buds | 0:40 | |
| that deliver warm bean flavor instantly to you. | 0:42 | |
| Get the coffee made from warm beans. | 0:46 | |
| Get new "Instant Maxwell House" | 0:49 | |
| in the jar with the stars on top. | 0:50 | |
| The coffee with that warm bean flavor. | 0:53 |
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