Maxwell House: Instant Maxwell House Coffee, 1960s
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| Announcer | Close your eyes a minute. | 0:01 |
| Now think of coffee beans roasting. | 0:02 | |
| (upbeat music) | 0:06 | |
| Still warm, smoking hot right out of a roaster. | 0:08 | |
| This is the moment of perfect freshness. | 0:13 | |
| Of wonderful, warm bean flavor. | 0:16 | |
| At last, this warm bean flavor has been captured for you | 0:19 | |
| in the new instant Maxwell House. | 0:22 | |
| Warm beans flavor because it's made from coffee beans | 0:25 | |
| still warm from roasting. | 0:27 | |
| You know, once coffee beans come out of the roaster | 0:30 | |
| air starts stealing flavor. | 0:32 | |
| Cold beans lose flavor. | 0:35 | |
| But with new instant Maxwell House, | 0:37 | |
| as soon as the beans come fresh hot from the roaster | 0:39 | |
| they're made into new pressure-flavor buds | 0:42 | |
| that deliver warm bean flavor instantly to you. | 0:45 | |
| It's the freshest taste in coffee yet. | 0:48 | |
| So for that wonderful warm bean flavor, | 0:50 | |
| reach for the jar with the stars on top. | 0:53 | |
| New instant Maxwell House. | 0:56 |
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