Maxwell House: Instant Maxwell House Coffee, 1950s-1960s
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| (whimsical music) | 0:00 | |
| Announcer | Stop those coffee beans | 0:03 |
| right now while they're fresh | 0:04 | |
| from the roaster, still warm (triumphant music) | 0:06 | |
| For this is the moment of wonderful warm bean flavor. | 0:09 | |
| Now captured for you by new Instant Maxwell house. | 0:14 | |
| Warm bean flavor because it's made | 0:17 | |
| from coffee beans still warm from roasting. | 0:19 | |
| It's the freshest taste in coffee yet. | 0:22 | |
| You know once coffee beans come out | 0:26 | |
| of the roaster, air starts stealing flavor. | 0:27 | |
| Cold beans lose flavor. | 0:31 | |
| But with new Instant Maxwell House | 0:33 | |
| as soon as the beans come fresh, hot | 0:35 | |
| from the roaster they are made | 0:37 | |
| into the new, fresher flavor buds | 0:38 | |
| that deliver warm bean flavor Instantly to you. | 0:40 | |
| Be sure your coffee is the coffee | 0:44 | |
| with that wonderful, warm bean flavor, | 0:46 | |
| new Instant Maxwell House (whimsical chiming) | 0:50 | |
| Now in the big giant size jar. | 0:53 | |
| (whimsical music) | 0:55 |
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