Maxwell House: Instant Maxwell House Coffee, 1950s-1960s
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| Narrator | Close your eyes a minute. | 0:01 |
| Now, think of coffee beans roasting. | 0:03 | |
| (lively music plays) | 0:06 | |
| Still warm, smoking hot right out of the roaster. | 0:08 | |
| This is the moment of perfect freshness, | 0:13 | |
| of wonderful warm bean flavor. | 0:16 | |
| At last, this warm bean flavor has been captured for you | 0:19 | |
| in the new Instant Maxwell House. | 0:23 | |
| Warm bean flavor because it's made from coffee beans | 0:25 | |
| still warm from roasting. | 0:28 | |
| Look at the deep rich color of coffee beans | 0:30 | |
| right after roasting. | 0:33 | |
| Fresh, hot, and fragrant. | 0:34 | |
| Instant Maxwell House takes coffee beans just like these. | 0:37 | |
| Smoking hot from the roaster, | 0:40 | |
| and makes them into new fresher flavor buds | 0:43 | |
| that deliver warm bean flavor instantly to you. | 0:45 | |
| It's the freshest taste in coffee yet. | 0:49 | |
| So for that wonderful warm bean flavor, | 0:51 | |
| reach for the jar with the stars on top. | 0:54 | |
| New Instant Maxwell House. | 0:57 | |
| (abrupt sound effect plays) | 0:59 |
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