Maxwell House: Instant Maxwell House Coffee, 1950s-1960s
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| Narrator | Wait, what's that wonderful smell? | 0:01 |
| Ah, coffee beans roasting. Still warm. | 0:04 | |
| Stop right there. | 0:10 | |
| Now they've caught that moment. | 0:12 | |
| That warm bean flavor in the new Instant Maxwell House. | 0:15 | |
| New Instant Maxwell House has that warm bean flavor | 0:19 | |
| because it's made from coffee beans | 0:22 | |
| still warm from roasting. | 0:24 | |
| It's the freshest taste in coffee yet. | 0:26 | |
| Look at the deep rich color of coffee beans | 0:29 | |
| right after roasting. | 0:32 | |
| Fresh, hot and fragrant. | 0:33 | |
| Instant Maxwell House takes coffee beans just like these, | 0:35 | |
| smoking hot from the roaster, | 0:38 | |
| and makes them into new fresher flavor buds | 0:41 | |
| that deliver warm bean flavor instantly to you. | 0:43 | |
| Get the coffee made from warm beans. | 0:47 | |
| Get the new Instant Maxwell House | 0:49 | |
| in the jar with the stars on top. | 0:51 | |
| The coffee with that warm bean flavor. | 0:53 |
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