Maxwell House Coffee, 1950s
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| (dramatic music) | 0:01 | |
| Narrator | Joel Cheek, | 0:07 |
| Tennessee grocery salesman in 1873, | 0:08 | |
| for years has pursued his dream, | 0:11 | |
| has sought the perfect coffee blend. | 0:14 | |
| - | Neil, taste this. | 0:17 |
| See what you think. | 0:20 | |
| - | Joel Cheek, I don't think I know. | 0:28 |
| You got it. | 0:31 | |
| The perfect blend. | 0:32 | |
| - | It's what I've been after all these years. | 0:36 |
| And tomorrow, I start my own coffee business. | 0:41 | |
| Narrator | It was at Nashville's old Maxwell House | 0:46 |
| that the new blend first won fame. | 0:48 | |
| Here in the ornate dining room, | 0:51 | |
| Joel Cheek saw his coffee put to the supreme test. | 0:53 | |
| Saw the old hotel's discriminating guests | 0:57 | |
| try this new blend they'd heard so much about. | 1:00 | |
| Saw it's superb flavor win their enthusiastic praise. | 1:03 | |
| Yes, Joel Cheek's dream came true. | 1:07 | |
| And the fame of Maxwell House coffee | 1:11 | |
| spread fast and far. | 1:13 | |
| Soon was the talk of the whole South | 1:15 | |
| as more and more people bought Maxwell House | 1:18 | |
| for its mellow, rich flavor. | 1:21 | |
| Today the modern roasting labs of Maxwell House | 1:24 | |
| make it possible for all America | 1:27 | |
| to enjoy this extra flavor coffee. | 1:28 | |
| For your coffee drinking pleasure | 1:32 | |
| always ask for Maxwell House. | 1:34 | |
| Good to the last drop. | 1:36 |
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