Post: Cereals, 1960s

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	(road noise)	0:00
	(car horn honking)	0:03
Announcer	Here's something to think about.	0:04
	You're driving on a dark street when suddenly	0:06
	there's something sparkling ahead.	0:09
	So you switch on your bright lights to check	0:11
	and there's a child on a bike,	0:13
	safe because his bike has safety reflectors.	0:15
	Yes, all kids should have safety reflectors	0:18
	on anything they ride or drive.	0:20
	And now post cereals offers sturdy metal reflectors	0:23
	like these free!	0:26
	There's one free reflector	0:28
	in each of these specially marked packages	0:29
	of Post Toasties Corn Flakes, Post Raisin Bran	0:31
	and Post Sugar Rice Krinkles.	0:35
	There are five different reflectors altogether.	0:37
	Each with it's own slogan.	0:39
	They're designed in support of the	0:41
	National Safety Council's accident prevention program.	0:43
	You'll want them all for your children's bikes	0:46
	their wagons, even for the family car.	0:48
	Start your kids collecting post safety reflectors today.	0:51
	Get them free	0:55
	in these special packages of Post Cereals.	0:56

Item Info

Title:

Post: Cereals, 1960s

Date:

1960s

Description:

Safety bike reflector offer. (Keywords: television commercials, TV, advertisements, ads, vintage, retro)

Company:

Product:

Post Cereals

Format:

Type:

Moving Image

Extent:

0:01:03

Rights:

No Re-Use

In Copyright

Rights Note:

This material is made available for research, scholarship, and private study. Copyright in this material has not been transferred to Duke University. For reuses of this material beyond those permitted by fair use or otherwise allowed under the Copyright Act, please see our page on copyright and citations: https://library.duke.edu/rubenstein/research/citations-and-permissions.

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AdViews

Identifier:

Reel number: 20
dmbb02016
ark:/87924/r4fb53t2d
085d7598-d778-4832-a14e-d44da4927a4d

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Post: Cereals, 1960s

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Item Info

John W. Hartman Center for Sales, Advertising & Marketing History