Glass Container Manufacturers Institute: Glass Public Relations, 1950s

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	(cheerful upbeat music)	0:01
	(group speaking indistinctly)	0:03
	(bottle toots)	0:07
	♪ Learn how to hold your beer, my boy ♪	0:08
	♪ I did and my name is Nicholas ♪	0:11
	♪ I hold my beer in a bottle like this ♪	0:13
	♪ It's the only way, don't be ridiculous ♪	0:15
	(group laughing)	0:17
	♪ Learn how to hold your beer, my boy ♪	0:18
	♪ I did and my name is Roger ♪	0:20
-	Roger!
	♪ I hold my beer in a bottle like this ♪	0:23
	♪ It's the best way to drink your lager ♪	0:25
Announcer	Learn how to hold your beer.	0:27
	No-neck bottles, that's how.	0:29
	That's how to get all the taste	0:31
	out of the beer you drink at home.	0:32
	Glass can't change beer's taste.	0:34
	Your beer tastes like beer.	0:36
	Good, fresh brew.	0:38
	Yet it's low-cost and no return.	0:40
	♪ Learn how to hold your beer, my boy ♪	0:43
	♪ I did, my name is Don ♪	0:45
	♪ I hold my beer in a bottle like this ♪	0:47
	♪ And it fits right in my palm ♪	0:48
	(group laughing)	0:50
	(bottles clinking)
	The leading brands are now available in no-neck bottles.	0:51
	Bring home the brand you drink	0:55
	in low-cost, no return, no-neck bottles.	0:56

Item Info

Title:

Glass Container Manufacturers Institute: Glass Public Relations, 1950s

Permalink:

https://idn.duke.edu/ark:/87924/r4t151s5w

Date:

1950s

Description:

(Keywords: television commercials, TV, advertisements, ads, vintage, retro)

Identifier:

Reel number: 15
dmbb01528
ark:/87924/r4t151s5w
f57fd3c4-df52-4d88-9443-2a47434f529e

Digital Collection:

AdViews

Format:

Extent:

0:01:00

Rights:

No Re-Use

In Copyright

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This material is made available for research, scholarship, and private study. Copyright in this material has not been transferred to Duke University. For reuses of this material beyond those permitted by fair use or otherwise allowed under the Copyright Act, please see our page on copyright and citations: https://library.duke.edu/rubenstein/research/citations-and-permissions.

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Product:

Glass Public Relations

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Moving Image

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Item Info

John W. Hartman Center for Sales, Advertising & Marketing History