Post: Raisin Bran, 1950s

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	♪ My name is Maisie the raisin ♪	0:04
	♪ And my name is Jake the flake ♪	0:06
	♪ Oh what a sweet combination we make ♪	0:09
	♪ Known to the world as Post's Raisin Bran Flakes ♪	0:11
	♪ We've got a story to tell you ♪	0:14
	♪ It happened not too long ago ♪	0:16
	(crowd chattering)	0:19
	♪ It's at the circus ♪	0:20
	♪ The big tent is packed ♪	0:22
	♪ There are funny old clowns and an animal act ♪	0:23
	♪ But now comes the act that the people all love ♪	0:26
	♪ The flying trapeze so high up above ♪	0:29
	♪ The Great Fandazzle the star of the show ♪	0:32
	♪ He's high on his swing but he's sure feeling low ♪	0:35
	♪ He's blue and depressed ♪	0:38
	♪ All woe I could say ♪	0:39
	♪ Everything 'round him looks dismal and gray ♪	0:41
	♪ But we'll cheer him up ♪	0:44
	♪ Oh he'll be a new man ♪	0:45
	♪ When he tastes a bowl of that Post's Raisin Bran ♪	0:46
	♪ The flakes and the raisins are really a team ♪	0:49
	♪ They give you a flavor that's right on the beam ♪	0:52
	♪ The raisins are making the flakes taste so swell ♪	0:55
	♪ The flakes make the raisins delicious as well ♪	0:58
	♪ One bowl of those flakes ♪	1:01
	♪ And those raisins and he's ♪	1:03
	♪ Ready to swing on his flying trapeze ♪	1:04
	♪ Fandazzle flip flop without any net ♪	1:07
	♪ Will he make it ♪	1:10
	♪ You bet ♪	1:12
	♪ He's back in the swing ♪	1:13
	♪ He's a real happy man ♪	1:15
	♪ He owes it all to Post's Raisin Bran ♪	1:16
	♪ I'm Maisie the raisin ♪	1:20
	♪ I'm Jake the flake ♪	1:21
	♪ Together we're Post's Raisin Bran ♪	1:22
	♪ That's us ♪	1:24
Announcer	You'll love this great fruit and cereal treat.	1:25
	Ask mom next time she shops to get Post's Raisin Bran.	1:27
	♪ My name is Maisie the raisin ♪	1:38
	♪ And my name is Jake the flake ♪	1:40
	♪ Oh what a sweet combination we make ♪	1:43
	♪ Known to the world as Post's Raisin Bran Flakes ♪	1:46
	♪ We've got a story to tell you ♪	1:48
	♪ It happened not too long ago ♪	1:51
	(crowd cheering)	1:53
	♪ Here's Hotfoot Harry the star of the track ♪	1:56
	♪ It's the meet of the year ♪	1:58
	♪ But the last time to lap ♪	2:00
	♪ His body is willing but his spirit is low ♪	2:02
	♪ With a shot put he hits his own toe ♪	2:04
	(Harry screaming)	2:07
	♪ He's big and he's strong ♪	2:08
	♪ But he's feeling so sad ♪	2:10
	♪ His pole vault is faulty ♪	2:11
	(Harry crashing)	2:12
	♪ Too bad ♪	2:13
	♪ Poor Harry's so low that he can't clear the hurdle ♪	2:14
	(Harry crashing)	2:17
	♪ In fact in this race he got beat by a turtle ♪	2:18
Crowd	Hey, Harry!	2:20
	Come on, take some Post's Raisin Bran!	2:22
	♪ You'll be back on the track ♪	2:24
	♪ A right happy man ♪	2:25
	♪ 'Cause the flavor of the raisins and the flakes combined ♪	2:26
	♪ Makes the best kind of eating that a fella can find ♪	2:29
	♪ The raisins are making all the flakes taste swell ♪	2:32
	♪ While the flakes make the raisins delicious as well ♪	2:35
	♪ One bowl and Harry is back in the race ♪	2:37
	♪ With a song in his heart and a smile on his face ♪	2:40
	♪ He ran just like a deer ♪	2:43
	♪ Once again he's the star ♪	2:45
	♪ His broad jumps' the longest by far ♪	2:46
	(Harry crashing)	2:49
	♪ Yes Post's Raisin Bran makes a real breakfast treat ♪	2:50
	♪ It's a blue ribbon winner that just can't be beat ♪	2:53
	♪ I'm Maisie the raisin ♪	2:56
	♪ I'm Jake the flake ♪	2:58
	♪ Together we're Post's Raisin Bran ♪	2:59
	♪ That's us ♪	3:01
Announcer	You'll love this great fruit and cereal treat.	3:02
	Ask mom next time she shops to get Post's Raisin Bran!	3:04
	♪ My name is Maisie the raisin ♪	3:28
	♪ And my name is Jake the flake ♪	3:30
	♪ Oh what a sweet combination we make ♪	3:33
	♪ Known to the world as Post's Raisin Bran Flakes ♪	3:35
	♪ We've got a story to tell you ♪	3:38
	♪ It happened not too long ago ♪	3:40
	(water bubbling)	3:43
	♪ Danny the diver ♪	3:47
	♪ He's brave and he's bold ♪	3:48
	♪ He's down in the deep and searching for gold ♪	3:50
	♪ But today our Danny is blue as the sea ♪	3:53
	♪ And the floor of the ocean's no lower than he ♪	3:55
	♪ The treasure he seeks is right over there ♪	3:58
	♪ But it feels so gloomy ♪	4:01
	♪ He just doesn't care ♪	4:03
Crowd	Hey, Dan!	4:04
	Look over there!	4:05
Man	A maid in distress!	4:06
	An octopus got her!	4:07
-	Help, help!	4:08
	S.O.S!	4:09
	♪ Will somebody save her ♪	4:10
	♪ Just leave it to Dan ♪	4:11
	♪ As soon as he's eaten some Post's Raisin Bran ♪	4:13
	♪ The flavor of the raisins and the flakes is grand ♪	4:15
	♪ It's the best kind of eating on the sea or on land ♪	4:18
	♪ The raisins are making all the flakes taste swell ♪	4:21
	♪ While the flakes make the raisins delicious as well ♪	4:23
	♪ Now he's eaten he's happy ♪	4:26
	♪ He'll save her from harm ♪	4:28
	♪ Unhand that maid or I'll break every arm ♪	4:29
	♪ Biff bang sock pow ♪	4:32
	♪ Look at our Dan ♪	4:34
	♪ He's rescued the maid thanks to Post's Raisin Bran ♪	4:35
	♪ Dan's found many treasures but the one he likes most ♪	4:38
	♪ Is found eating Raisin Bran made by Post's ♪	4:40
	♪ I'm Maisie the raisin ♪	4:43
	♪ I'm Jake the flake ♪	4:45
	♪ Together we're Post's Raisin Bran ♪	4:46
	♪ That's us ♪	4:48
Announcer	You'll love this great fruit and cereal treat!	4:49
	Ask mom next time she shops to get Post's Raisin Bran!	4:51

Item Info

Title:

Post: Raisin Bran, 1950s

Date:

1950s

Description:

Animated. (Keywords: television commercials, TV, advertisements, ads, vintage, retro)

Company:

Product:

Raisin Bran

Format:

Type:

Moving Image

Extent:

0:04:57

Rights:

No Re-Use

In Copyright

Rights Note:

This material is made available for research, scholarship, and private study. Copyright in this material has not been transferred to Duke University. For reuses of this material beyond those permitted by fair use or otherwise allowed under the Copyright Act, please see our page on copyright and citations: https://library.duke.edu/rubenstein/research/citations-and-permissions.

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Identifier:

Reel number: 5
dmbb00501
ark:/87924/r4cn75290
a3a3d252-fe97-403e-b266-c8fb0e4e5242

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Post: Raisin Bran, 1950s

Transcript

Item Info

John W. Hartman Center for Sales, Advertising & Marketing History