dmbb37014.mov

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-	Jim, can you guess how old I was there?	0:02
-	12 Miss Day?	0:05
-	14, and believe me, I had too many cavities,	0:06
	cavities, I'd like to spare my son.	0:09
	That's why your crest test interests me so much,	0:12
	just as it should interest you.	0:14
	After all, it's because of tests like Jim's,	0:16
	that we can all use a toothpaste recognized effective	0:18
	against cavities. Crest. Did everyone use Crest, Jim?	0:22
-	No, we use Crest, the others used regular toothpaste.	0:26
-	Any special rules, Mrs. Clayton?	0:29
-	No, they all brushed as usual, for two years.	0:31
-	And what were the results, Jim?	0:34
-	We got 25% fewer cavities with Crest.	0:35
-	Wonderful.	0:38
	You were in another toothpaste test, weren't you?	0:39
-	Yeah.	0:41
-	Well, Cynthia, did your Crest group do as well as Jim's?	0:42
-	Even better.	0:45
-	Better? Was it run the same?	0:47
-	Uh huh, and we had 49% fewer cavities	0:48
	with Crest after a year.	0:50
-	Good for you.	0:53
	Are you still using regular toothpaste?	0:54
	When you could be reducing cavities with Crest?	0:56
	Remember, Crest, is the only toothpaste recognized effective	0:59
	against cavities by the American Dental Association.	1:03
	As their counsel on Dental Therapeutics says,	1:07
	Crest has been shown to be an effective decay preventive	1:09
	dentifrice. That can be of significant value,	1:13
	when used in a conscientiously applied program	1:14
	of oral hygiene, and regular professional care.	1:18
	You know what that means, Jim?	1:22
-	Visit the dentist regularly.	1:23
-	Go easy on between meal treats.	1:24
-	Of course, and brush often with Crest.	1:27
	Crest with fluoristan,	1:30
	the only toothpaste recognized effective against cavities.	1:32

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dmbb37014.mov

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P&G: Crest Toothpaste, 1950s-1960s

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dmbb37014
ark:/87924/r4gf0v16k
a961d1a5-d5f8-436a-a703-87ac9da0ee6d

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