dmbb37020.mov

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-	Susan, let's see how fast you can	0:01
	find your sister, Cynthia, in this picture.	0:03
-	There.	0:06
-	Right, Susan.	0:07
	This is the Bartlett family.	0:09
	Cynthia here is in this picture	0:11
	because she took part in an unusual test.	0:13
	One of the tests that's made it possible	0:15
	for you to use the first toothpaste	0:17
	that's shown it reduces cavities.	0:19
	This toothpaste, Crest.	0:22
	Cynthia, how'd it happen?	0:24
-	We were in school and they asked us to be	0:26
	in a toothpaste test.	0:27
-	Tell me, what were your feelings	0:29
	at the time Mrs. Bartlett?	0:30
-	Oh, that all toothpastes were pretty much a lie,	0:31
	but if one could show that it reduced cavities,	0:34
	a test like this would certainly be worthwhile.	0:37
-	Cynthia, tell us how the test was set up.	0:40
-	Well this picture shows there were two groups,	0:42
	one used Crest, the other used a control toothpaste.	0:45
	I'm over here on the Crest side.	0:47
-	Who ran your test, Cynthia?	0:49
-	Dennis, they told everyone to brush as usual.	0:51
-	What results?	0:53
-	49% fewer cavities with Crest after a year.	0:54
-	Still think all toothpastes are alike Mrs. Bartlett?	0:57
-	Well, we all use Crest now, that speaks for itself.	1:00
-	What's the reason for the Crest results?	1:04
	Fluoristan, a patented stannous fluoride formula	1:07
	that's reduced cavities 21 to 49%	1:10
	in independent scientific tests.	1:13
	This special Crest formula strengthens tooth enamel	1:16
	every time you brush, and the results are so significant,	1:19
	they have been reported in these dental journals.	1:22
	So, make it a habit to follow good dental rules	1:25
	and use Crest.	1:28
	Make sense to you, Mrs. Bartlett?	1:30
-	Definitely, both a dental health program and craft.	1:32
-	And what is a dental health program? Do you know Susan?	1:36
-	Brush properly.	1:39
-	What else, Sally?	1:40
-	A regular check-up.	1:41
-	Cynthia?	1:43
-	And watch those between meal treats.	1:43
-	And use Crest. Crest is not a cure all,	1:45
	so don't expect miracles,	1:50
	but do expect fewer cavities with Crest,	1:52
	the first toothpaste that's shown it reduces cavities.	1:54

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3.15 GB — Video (video/quicktime)

Title:

dmbb37020.mov

Part of:

P&G: Crest Toothpaste, 1950s-1960s

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dmbb37020
ark:/87924/r4bg2qg92
a6f55466-599a-40fc-a8ae-45de53f2c17c

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https://idn.duke.edu/ark:/87924/r4bg2qg92

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