dmbb37207.mov

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Narrator	These cameras are filming something totally new	0:01
	to television. A group of mothers, like yourselves,	0:03
	candidly discussing children's dental problems.	0:05
	Their conversation is spontaneous and unrehearsed.	0:08
-	We've used almost everything.	0:11
	Every kind of toothpaste, I think.	0:13
-	I always try to get a name brand. Usually what's on sale.	0:16
Interviewer	Does anyone feel that toothpaste	0:21
	can help reduce cavities?	0:23
-	I feel very strongly about it because	0:25
	I have almost proved it in my own family	0:27
	with changing toothpaste.	0:31
	I would say it was about three years ago	0:33
	that we changed to Crest.	0:35
Interviewer	Why did you change to Crest?	0:36
-	Because it had fluoristan	0:38
	which the toothpaste I was using at the time didn't have.	0:41
	So I switched to the Crest.	0:44
Interviewer	And you feel that it worked?	0:46
-	It seems to me that the toothpaste is doing something.	0:47
	It's something, and that's the only thing that I changed.	0:50
Interviewer	Have any of you	0:53
	ever asked your dentist about Crest?	0:54
-	He told me that he used it	0:56
	and he didn't like to recommend it, just saying use Crest,	0:57
	this is going to cure all your problems,	1:01
	but he did say he used it and his children used it.	1:03
	So that was good enough for me.	1:06
Narrator	During this discussion	1:08
	these ladies referred to this fact:	1:09
	Crest is the only toothpaste recognized	1:11
	effective against cavities	1:13
	by the American Dental Association.	1:15
	Their therapeutics counsel says Crest has been shown	1:18
	to be an effective decay-preventive dentifrice	1:21
	that can be of significant value when used	1:23
	in a conscientiously applied program of oral hygiene	1:26
	and regular professional care.	1:28
-	That's why I started to use Crest.	1:30
Interviewer	What would you say is important	1:33
	in a complete program for good dental health?	1:34
-	Proper brushing, regular checkups, and proper foods.	1:37
	That's about it, I suppose.	1:43
	However, after hearing all this fact today,	1:44
	I may be persuaded to use Crest from now on.	1:48
Narrator	Shouldn't Crest be part	1:51
	of your family's dental program?	1:52
	Crest, proved effective against cavities	1:54
	in 10 years of tests.	1:57

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dmbb37207.mov

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P&G: Crest Toothpaste, 1950s-1960s

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dmbb37207
ark:/87924/r4hq40338
92e001c7-3b88-4910-9e5a-0e70eb12d78c

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