Publication: McCall's / Ad*Access / Duke Digital Repository

New Search Publication McCall's

1. "Your hair is your fortune" might well be said, for it is surely one of your most noticeable features of beauty. Canthrox Shampoo.

Date:: 1920
Company:: H.S. Peterson & Company
Product:: Canthrox Shampoo
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

2. Complexions--Night and Noon

Date:: 1921
Company:: Palmolive Company
Product:: Palmolive Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

3. As The Sun Draws Out The Beauty of Nature, Boncilla Brings Out Your Natural Beauty

Date:: 1922
Company:: Boncilla Laboratories, Inc.
Product:: Boncilla Cosmetics
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

19. Gifts

Date:: 1934
Company:: Coty, Inc.
Product:: Various
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

20. "I'll show them... I'm Not Older Than Jim!"

Date:: 1936
Company:: Palmolive Company
Product:: Palmolive Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

21. Now choose your makeup by the color of your eyes

Date:: 1936
Company:: Richard Hudnut
Product:: Marvelous Makeup
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

22. "Best Friend"

Date:: 1937
Company:: Procter & Gamble Co.
Product:: Ivory Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

23. Carefree Comfort For Any Woman

Date:: 1937
Company:: Kotex Company
Product:: Sanitary napkins
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

24. Facts about sanitary napkins!

Date:: 1938
Company:: Kotex Company
Product:: Wondersoft Kotex
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

25. How Dull, Dry-Looking Hair Reveals Glamorous, Natural Beauty

Date:: 1938
Company:: Procter & Gamble Co.
Product:: Drene Shampoo
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

26. Rendezvous with Loveliness

Date:: 1940
Company:: Avon
Product:: Avon Cosmetics
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

27. April Freshness, Sunlight Lustre... For Your Hair

Date:: 1941
Company:: Procter & Gamble Co.
Product:: Drene Shampoo
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

28. Blessed Moment...All Your Own!

Date:: 1941
Company:: Palmolive Company
Product:: Palmolive Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

29. Five and twenty babies

Date:: 1941
Company:: Palmolive Company
Product:: Palmolive Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

30. Keep going in Comfort!

Date:: 1941
Company:: Kotex Company
Product:: FIBS, The Kotex Tampon
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

31. Sh-h-h-h Listen in! (The Girls are Talking about Tampons)

Date:: 1941
Company:: Kotex Company
Product:: FIBS, The Kotex Tampon
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

32. "I want to tell everybody...about Tampax!"

Date:: 1942
Company:: Tampax Inc.
Product:: Tampons
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

33. First Aid to Autumn Beauty!

Date:: 1942
Company:: Procter & Gamble Co.
Product:: Ivory Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

34. Fit as a Fiddle...

Date:: 1942
Company:: Kotex Company
Product:: Sanitary napkins
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

35. Keep your best face forward

Date:: 1942
Company:: Yardley of London, Inc.
Product:: Bond Street Beauty Preparations
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

36. New Beauty Shampoo Leaves Hair More Glamorous Silkier, Smoother, Easier To Manage!

Date:: 1942
Company:: Procter & Gamble Co.
Product:: Special Drene Shampoo
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

37. Now! Milder Beauty Care!

Date:: 1942
Company:: Procter & Gamble Co.
Product:: Ivory Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

38. Romantic Mississippi Days Inspired this Enchanting Coiffure

Date:: 1942
Company:: Avon
Product:: Avon Cosmetics
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

39. Silkier, Smoother Hair Easier To Manage!

Date:: 1942
Company:: Procter & Gamble Co.
Product:: Drene Shampoo
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

40. The Memory Lingers On

Date:: 1942
Company:: Kotex Company
Product:: Sanitary napkins
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

41. "My Daughter Feels So Sure Of Herself"

Date:: 1943
Company:: Tampax Inc.
Product:: Tampons
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

42. ...and You Talk Of "Sacrifices"!

Date:: 1943
Company:: U. S. Government
Product:: War bonds
Category:: World War II (1942-1945)
Collection:: Ad*Access

43. A thousand letters Which Break Our Hearts

Date:: 1943
Company:: Zenith Radio Corporation
Product:: Transoceanic Short Wave Portable Clipper
Category:: Radio (1922-1956)
Collection:: Ad*Access

44. Luscious Skin may soon be yours through this Proved New Beauty Method!

Date:: 1943
Company:: Palmolive Company
Product:: Palmolive Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

45. More Summer Comfort--at lower cost--with Meds!

Date:: 1943
Company:: Personal Products Corporation
Product:: Meds Tampons
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

46. Out of sight--out of mind!

Date:: 1943
Company:: Personal Products Corporation
Product:: Meds Tampons
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

47. She walks in Beauty

Date:: 1943
Company:: Yardley of London, Inc.
Product:: Yardley's English Lavender
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

48. Vision of Delight

Date:: 1943
Company:: Yardley of London, Inc.
Product:: Bond Street Beauty Preparations
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

49. "Buy An Extra War Bond For You-And Me..."

Date:: 1944
Company:: Eureka Vacuum Cleaner Co.
Product:: War bonds
Category:: World War II (1942-1945)
Collection:: Ad*Access

50. "Wonderful what Lavender does...!"

Date:: 1944
Company:: Yardley of London, Inc.
Product:: English Lavender Cosmetics
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

51. "and Meds are only $.19 now!"

Date:: 1944
Company:: Personal Products Corporation
Product:: Meds Tampons
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

52. Doctors Prove 2 out of 3 Women can have More Beautiful Skin in 14 Days! 14-Day Palmolive Plan tested on 1285 women with all types of skin!

Date:: 1944
Company:: Palmolive Company
Product:: Palmolive Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

53. How long since a man kissed your hair?

Date:: 1944
Company:: Wildroot Company, Inc.
Product:: Wildroot Hair Set
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

54. "Meds 'safety well' gives extra protection!"

Date:: 1945
Company:: Personal Products Corporation
Product:: Meds Tampons
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

55. "with Meds internal protection I feel so safe!"

Date:: 1945
Company:: Personal Products Corporation
Product:: Meds Tampons
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

56. It's A Hit! Try It! The napkin with the triple-proved DEODORANT!

Date:: 1945
Company:: Modess
Product:: Sanitary napkins
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

57. America's best-loved fragrance!

Date:: 1946
Company:: Helena Rubinstein
Product:: Apple Blossom
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

58. Doctors Prove 2 out of 3 women can have Lovelier Skin in 14 Days.

Date:: 1946
Company:: Palmolive Company
Product:: Palmolive Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

59. In this year when VALUES count again: Get More Out Of Travel!

Date:: 1946
Company:: Greyhound
Product:: Greyhound
Category:: Transportation (1938-1957)
Collection:: Ad*Access

60. College girls learn something Not In The Books!

Date:: 1947
Company:: Personal Products Corporation
Product:: Modess Sanitary Napkins
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

61. Get's you by the ear because...No Harsh Interference Gets by the Exclusive Majestic FM "Noise-Gate"

Date:: 1947
Company:: Majestic Radio and Television Corporation
Product:: Radio-Phonograph
Category:: Radio (1922-1956)
Collection:: Ad*Access

62. Get's you by the ear because...Only the Purest Tone can Pass Majestic's Exclusive FM "Noise-Gate"

Date:: 1947
Company:: Majestic Radio and Television Corporation
Product:: Radio-Phonograph
Category:: Radio (1922-1956)
Collection:: Ad*Access

63. Only Greyhound

Date:: 1947
Company:: Greyhound
Product:: Greyhound
Category:: Transportation (1938-1957)
Collection:: Ad*Access

64. What would You like to see this summer?

Date:: 1947
Company:: National Trailways Bus System
Product:: Summer Travel
Category:: Transportation (1938-1957)
Collection:: Ad*Access

65. Now! 3 Sizes of Modess!

Date:: 1948
Company:: Modess
Product:: Modess Sanitary Napkins
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

66. Regardless of Age...Type of Skin or Previous Beauty Care! Doctors Prove You, Too, may win A Lovelier Complexion with Palmolive Soap!

Date:: 1948
Company:: Palmolive Company
Product:: Palmolive Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

67. natural, young and lovely...an English Complexion

Date:: 1948
Company:: Yardley of London, Inc.
Product:: Various
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

68. so smooth, so soft, so natural...an English Complexion

Date:: 1948
Company:: Yardley of London, Inc.
Product:: Various
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

69. Beauty is My Business- Says June Thompson, Adorable Cover Girl

Date:: 1949
Company:: SweetHeart
Product:: SweetHeart Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

70. Beauty is my Business- Says Leona Fredericks, Alluring Cover Girl:

Date:: 1949
Company:: SweetHeart
Product:: SweetHeart Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

71. Doctors Prove Palmolive Soap... Using Nothing But Palmolive... Can Bring Lovelier Complexions!

Date:: 1949
Company:: Palmolive Company
Product:: Palmolive Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

72. Regardless of Age...Type of Skin or Previous Beauty Care! Doctors Prove You, Too, may win a Lovelier Complexion with Palmolive Soap!

Date:: 1949
Company:: Palmolive Company
Product:: Palmolive Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

73. The Bride...Beautiful! She's Another Woodbury Marrying Deb!

Date:: 1949
Company:: Woodbury
Product:: Facial Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

74. Avon brings you 13 shades in Color-last Lipstick and matching Nail Polish

Date:: 1950
Company:: Avon
Product:: Avon Cosmetics
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

75. Beauty is my business

Date:: 1950
Company:: SweetHeart
Product:: SweetHeart Toilet Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

76. No other Deodorant gives you this thrilling 6-point protection

Date:: 1950
Company:: Dew
Product:: Dew Spray Deodorant
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

77. $50,000 Cash Prizes Can you identify these 3 famous Pepsodent smiles?

Date:: 1951
Company:: Lever Brothers Company
Product:: Toothpaste
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

78. You Can Have A Lovelier Complexion in 14 days with Palmolive Soap, Doctors Prove!

Date:: 1951
Company:: Palmolive Company
Product:: Palmolive Soap
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

79. Like to swim?

Date:: 1952
Company:: Personal Products Corporation
Product:: Meds Tampons
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

80. All the comforts- all the convenience- none of the cares of driving- when you go Greyhound!

Date:: 1953
Company:: Greyhound
Product:: Greyhound
Category:: Transportation (1938-1957)
Collection:: Ad*Access

81. Going with a friend? Ask Mary Gordon of TWA about trips that are fun for women travelers

Date:: 1953
Company:: Trans World Airlines
Product:: Mary Gordon
Category:: Transportation (1938-1957)
Collection:: Ad*Access

82. Ask Mary Gordon of TWA how to get ready for a trip to Europe

Date:: 1954
Company:: Trans World Airlines
Product:: Mary Gordon
Category:: Transportation (1938-1957)
Collection:: Ad*Access

83. For the softest, smoothest skin in the world... A Linit Bath!

Date:: 1954
Company:: Linit
Product:: Perfect Laundry Starch
Category:: Beauty and Hygiene (1911-1956)
Collection:: Ad*Access

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