Subject: Marketing / Alvin A. Achenbaum papers, 1948-2011 and undated / Duke Digital Repository

New Search Subject Marketing

1. Who Says You Need Research to Position a Brand?, 1974

2. Assessment of Nissan Advertising Media Plan, 1983 (1 of 3)

3. Assessment of Nissan Advertising Media Plan, 1983 (2 of 3)

4. Assessment of Nissan Advertising Media Plan, 1983 (3 of 3)

5. Assessment of Nissan Advertising Media Plan, 1984

6. Correspondence and miscellaneous, 1987-1997

7. Marketing plan, 1993

8. Coca Cola Foods trademark analysis, 1994

9. GTE: Lippincott & Margulies, 1996

10. Achenbaum Tells About Picking an Ad Agency, Toyota, Datsun Style, undated