Subject: Marketing / Alvin A. Achenbaum papers, 1948-2011 and undated / Duke Digital Repository

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1. Account Files Integrity Music creative, 1993-1996 and undated

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1993 to 1996
Permalink:: https://idn.duke.edu/ark:/87924/r4vm4g63g
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

2. Achenbaum Tells About Picking an Ad Agency, Toyota, Datsun Style, undated

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: unknown
Permalink:: https://idn.duke.edu/ark:/87924/r4nc63p64
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

3. Active Army and Army Reserve Recruitment Advertising Management, 1979

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1979
Permalink:: https://idn.duke.edu/ark:/87924/r4wd44q58
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

4. Army ROTC Recruitment Advertising Management, 1979

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1979
Permalink:: https://idn.duke.edu/ark:/87924/r4rn3dx33
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

5. Assessment of Nissan Advertising Media Plan, 1983 (1 of 3)

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1983
Permalink:: https://idn.duke.edu/ark:/87924/r4833z81c
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

6. Assessment of Nissan Advertising Media Plan, 1983 (2 of 3)

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1983
Permalink:: https://idn.duke.edu/ark:/87924/r4dj5ks8d
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

7. Assessment of Nissan Advertising Media Plan, 1983 (3 of 3)

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1983
Permalink:: https://idn.duke.edu/ark:/87924/r4zp46972
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

8. Assessment of Nissan Advertising Media Plan, 1984

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1984
Permalink:: https://idn.duke.edu/ark:/87924/r4bv7n57x
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

9. Audit of Army recruitment advertising, 1985

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1985
Permalink:: https://idn.duke.edu/ark:/87924/r4cc18h0p
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

10. Branding guidelines, undated

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: unknown
Permalink:: https://idn.duke.edu/ark:/87924/r4p55sr9m
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

11. Branding, 1996

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1996
Permalink:: https://idn.duke.edu/ark:/87924/r4xp77c57
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

12. Coca Cola Foods trademark analysis, 1994

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1994
Permalink:: https://idn.duke.edu/ark:/87924/r4vx0hd4n
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

13. Correspondence and miscellaneous, 1987-1997

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1987 to 1997
Format:: correspondence; documents (object genre)
Permalink:: https://idn.duke.edu/ark:/87924/r4cv4p26p
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

14. Correspondence and miscellaneous, 1993

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1993
Format:: correspondence; documents (object genre)
Permalink:: https://idn.duke.edu/ark:/87924/r4wq06g61
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

15. GTE: Lippincott & Margulies, 1996

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1996
Permalink:: https://idn.duke.edu/ark:/87924/r4r49sk8p
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

16. Integrity and Its Brands, 1996

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1996
Permalink:: https://idn.duke.edu/ark:/87924/r40c55t9x
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

17. Marketing plan, 1993

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1993
Permalink:: https://idn.duke.edu/ark:/87924/r40p17172
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

18. Printed Material, 1996 and undated

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1996
Permalink:: https://idn.duke.edu/ark:/87924/r4s18625c
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

19. Proposal and Correspondence, 1994

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1994
Format:: correspondence; documents (object genre)
Permalink:: https://idn.duke.edu/ark:/87924/r4474m15j
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

20. Research, 1994

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1994
Permalink:: https://idn.duke.edu/ark:/87924/r4bg2wk61
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

21. Strategy review, 1996

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1996
Permalink:: https://idn.duke.edu/ark:/87924/r4n302g41
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

22. Technical Review of N.W. Ayer Advertising Effectiveness Model, 1979

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1979
Permalink:: https://idn.duke.edu/ark:/87924/r43x8j85z
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

23. U.S. Armed Services Recruitment Advertising Management, 1979

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1979
Permalink:: https://idn.duke.edu/ark:/87924/r4mw2q40v
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

24. U.S. Armed Services Vol. 1a, Active Army, 1979

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1979
Permalink:: https://idn.duke.edu/ark:/87924/r47m0jp6x
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

25. U.S. Armed Services Vol. 1b, Army Reserve, 1979

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1979
Permalink:: https://idn.duke.edu/ark:/87924/r4vd73t70
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

26. U.S. Armed Services Vol. 1c, Army ROTC, 1979

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1979
Permalink:: https://idn.duke.edu/ark:/87924/r4057tg2m
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

27. U.S. Armed Services Vol. 7, Comparisons, 1979

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1979
Permalink:: https://idn.duke.edu/ark:/87924/r4h420978
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

28. Who Says You Need Research to Position a Brand?, 1974

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1974
Permalink:: https://idn.duke.edu/ark:/87924/r41261m19
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

29. Work session, 1995

Creator:: Achenbaum, Alvin A., 1925-2016
Date:: 1995
Permalink:: https://idn.duke.edu/ark:/87924/r4r215565
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

1. Account Files Integrity Music creative, 1993-1996 and undated

2. Achenbaum Tells About Picking an Ad Agency, Toyota, Datsun Style, undated

3. Active Army and Army Reserve Recruitment Advertising Management, 1979

4. Army ROTC Recruitment Advertising Management, 1979

5. Assessment of Nissan Advertising Media Plan, 1983 (1 of 3)

6. Assessment of Nissan Advertising Media Plan, 1983 (2 of 3)

7. Assessment of Nissan Advertising Media Plan, 1983 (3 of 3)

8. Assessment of Nissan Advertising Media Plan, 1984

9. Audit of Army recruitment advertising, 1985

10. Branding guidelines, undated

11. Branding, 1996

12. Coca Cola Foods trademark analysis, 1994

13. Correspondence and miscellaneous, 1987-1997

14. Correspondence and miscellaneous, 1993

15. GTE: Lippincott & Margulies, 1996

16. Integrity and Its Brands, 1996

17. Marketing plan, 1993

18. Printed Material, 1996 and undated

19. Proposal and Correspondence, 1994

20. Research, 1994

21. Strategy review, 1996

22. Technical Review of N.W. Ayer Advertising Effectiveness Model, 1979

23. U.S. Armed Services Recruitment Advertising Management, 1979

24. U.S. Armed Services Vol. 1a, Active Army, 1979

25. U.S. Armed Services Vol. 1b, Army Reserve, 1979

26. U.S. Armed Services Vol. 1c, Army ROTC, 1979

27. U.S. Armed Services Vol. 7, Comparisons, 1979

28. Who Says You Need Research to Position a Brand?, 1974

29. Work session, 1995

John W. Hartman Center for Sales, Advertising & Marketing History

Alvin A. Achenbaum papers, 1948-2011 and undated

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Alvin A. Achenbaum papers, 1948-2011 and undated

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