Subject: Marketing / Alvin A. Achenbaum papers, 1948-2011 and undated / Duke Digital Repository

New Search Subject Marketing

1. Who Says You Need Research to Position a Brand?, 1974

2. Active Army and Army Reserve Recruitment Advertising Management, 1979

3. Army ROTC Recruitment Advertising Management, 1979

4. Technical Review of N.W. Ayer Advertising Effectiveness Model, 1979

5. U.S. Armed Services Recruitment Advertising Management, 1979

6. U.S. Armed Services Vol. 1a, Active Army, 1979

7. U.S. Armed Services Vol. 1b, Army Reserve, 1979

8. U.S. Armed Services Vol. 1c, Army ROTC, 1979

9. U.S. Armed Services Vol. 7, Comparisons, 1979

10. Assessment of Nissan Advertising Media Plan, 1983 (1 of 3)

11. Assessment of Nissan Advertising Media Plan, 1983 (2 of 3)

12. Assessment of Nissan Advertising Media Plan, 1983 (3 of 3)

13. Assessment of Nissan Advertising Media Plan, 1984

14. Audit of Army recruitment advertising, 1985

15. Correspondence and miscellaneous, 1987-1997

16. Correspondence and miscellaneous, 1993

17. Marketing plan, 1993

18. Account Files Integrity Music creative, 1993-1996 and undated

19. Coca Cola Foods trademark analysis, 1994

20. Proposal and Correspondence, 1994

21. Research, 1994

22. Work session, 1995

23. Branding, 1996

24. GTE: Lippincott & Margulies, 1996

25. Integrity and Its Brands, 1996

26. Printed Material, 1996 and undated

27. Strategy review, 1996

28. Achenbaum Tells About Picking an Ad Agency, Toyota, Datsun Style, undated

29. Branding guidelines, undated