Subject: Marketing / Alvin A. Achenbaum papers, 1948-2011 and undated / Duke Digital Repository

New Search Subject Marketing

1. Branding guidelines, undated

2. Achenbaum Tells About Picking an Ad Agency, Toyota, Datsun Style, undated

3. Strategy review, 1996

4. Integrity and Its Brands, 1996

5. Branding, 1996

6. Printed Material, 1996 and undated

7. GTE: Lippincott & Margulies, 1996

8. Work session, 1995

9. Proposal and Correspondence, 1994

10. Research, 1994