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1. Who Says You Need Research to Position a Brand?, 1974

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1974
Permalink:
https://idn.duke.edu/ark:/87924/r41261m19
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

2. Active Army and Army Reserve Recruitment Advertising Management, 1979

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1979
Permalink:
https://idn.duke.edu/ark:/87924/r4wd44q58
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

3. Army ROTC Recruitment Advertising Management, 1979

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1979
Permalink:
https://idn.duke.edu/ark:/87924/r4rn3dx33
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

4. Technical Review of N.W. Ayer Advertising Effectiveness Model, 1979

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1979
Permalink:
https://idn.duke.edu/ark:/87924/r43x8j85z
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

5. U.S. Armed Services Recruitment Advertising Management, 1979

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1979
Permalink:
https://idn.duke.edu/ark:/87924/r4mw2q40v
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

6. U.S. Armed Services Vol. 1a, Active Army, 1979

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1979
Permalink:
https://idn.duke.edu/ark:/87924/r47m0jp6x
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

7. U.S. Armed Services Vol. 1b, Army Reserve, 1979

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1979
Permalink:
https://idn.duke.edu/ark:/87924/r4vd73t70
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

8. U.S. Armed Services Vol. 1c, Army ROTC, 1979

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1979
Permalink:
https://idn.duke.edu/ark:/87924/r4057tg2m
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

9. U.S. Armed Services Vol. 7, Comparisons, 1979

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1979
Permalink:
https://idn.duke.edu/ark:/87924/r4h420978
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

10. Assessment of Nissan Advertising Media Plan, 1983 (1 of 3)

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1983
Permalink:
https://idn.duke.edu/ark:/87924/r4833z81c
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

11. Assessment of Nissan Advertising Media Plan, 1983 (2 of 3)

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1983
Permalink:
https://idn.duke.edu/ark:/87924/r4dj5ks8d
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

12. Assessment of Nissan Advertising Media Plan, 1983 (3 of 3)

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1983
Permalink:
https://idn.duke.edu/ark:/87924/r4zp46972
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

13. Assessment of Nissan Advertising Media Plan, 1984

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1984
Permalink:
https://idn.duke.edu/ark:/87924/r4bv7n57x
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

14. Audit of Army recruitment advertising, 1985

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1985
Permalink:
https://idn.duke.edu/ark:/87924/r4cc18h0p
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

15. Correspondence and miscellaneous, 1987-1997

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1987 to 1997
Format:
correspondence; documents (object genre)
Permalink:
https://idn.duke.edu/ark:/87924/r4cv4p26p
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

16. Correspondence and miscellaneous, 1993

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1993
Format:
correspondence; documents (object genre)
Permalink:
https://idn.duke.edu/ark:/87924/r4wq06g61
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

17. Marketing plan, 1993

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1993
Permalink:
https://idn.duke.edu/ark:/87924/r40p17172
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

18. Account Files Integrity Music creative, 1993-1996 and undated

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1993 to 1996
Permalink:
https://idn.duke.edu/ark:/87924/r4vm4g63g
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

19. Coca Cola Foods trademark analysis, 1994

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1994
Permalink:
https://idn.duke.edu/ark:/87924/r4vx0hd4n
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated

20. Proposal and Correspondence, 1994

Creator:
Achenbaum, Alvin A., 1925-2016
Date:
1994
Format:
correspondence; documents (object genre)
Permalink:
https://idn.duke.edu/ark:/87924/r4474m15j
Collection:
Alvin A. Achenbaum papers, 1948-2011 and undated